14 vegan skin care brands we love and how to tell if a product is vegan


With all the buzz around clean beauty over the past few years, great progress has been made in well-formulated, truly clean, and good-for-you skin care. We broke clean beauty in the pastHowever, there can be a lot of misleading labels and claims out there. We thought it would be helpful to do the heavy lifting for you and outline exactly what vegan skincare is (and share some of our favorite vegan brands!). While vegan products are often associated with the clean beauty movement, they don’t always fall under the same umbrella.

Many brands that carry labels such as organic, clean, or cruelty-free may still use animal-based ingredients, such as lanolin or beeswax. In order for a line of skin care products to be completely vegan, these ingredients are often swapped for effective alternatives such as fruit waxes or vegetable oils. While it may seem difficult to understand, with a few key tips it can be pretty easy to spot – many of our favorite brands are vegan. In fact, you probably already have a vegan product or two in your current range without realizing it!

To break it all down, we chatted with Tara Pelletier, formulator and co-founder of the vegan skin care brand Meow Meow Tweet to help break down everything vegan skin care and help make it as easy as possible for people to find the right products. Read on for everything you need to know about vegan skin care, plus 14 of our favorite brands of 100% vegan skin care products and basic products approved by each brand’s publisher.

What makes a skin care product vegan?

Just like dietary restrictions, vegan skincare forgoes the use of ingredients that are sourced or derived from animals. This could include popular skin care ingredients such as beeswax, collagen, or keratin, even if those ingredients are ethically sourced. Pelletier shares that for their brand, vegan skincare appears to “not use any ingredients of animal origin in our natural products and make decisions that minimize the harm to people, animals and the planet. It’s a choice of life rooted in antispecismo and respect for all beings “.

This type of approach extends the care beyond the ingredients themselves, to the way they are purchased. Even brands like Meow Meow Tweet choose not to source materials that could harm animals’ habitats or food sources.

How do you know if a product is vegan?

The easiest way to spot a vegan product is via the “Certified Vegan” logo that many vegan skin care products have. But Pelletier encourages you to go further. “Learn to read ingredient labels,” says Pelletier. “First scan the product label and packaging, read the full list of ingredients and find out if any of the ingredients are derived from animals.”

Here is a cheat sheet of common animal-based ingredients to help you as you learn what to watch out for:

Are vegan and cruelty free products the same thing?

While vegan implies the absence of animal ingredients and derivatives, cruelty-free means that the product has not been tested on an animal at any stage of the product development. Pelletier warns that “just because a product is vegan doesn’t mean it hasn’t been tested on animals, so familiarize yourself with the brand that creates the product.”

What are the benefits of vegan skin care products?

“Where conventional beauty contains ingredients designed to do a specific job, plant-based beauty works by bringing together ingredients that enhance the skin’s natural function,” explains Pelletier. Vegan skin care not only offers benefits such as promoting kindness and caring for animals and reducing environmental damage, but it can put an emphasis on herbal ingredients that have been used for centuries for their healing properties. Many vegan products are packed with antioxidant-rich vitamins and anti-inflammatory properties, and Pelletier explains, “Plant-based lipids and waters make skin cells slick, hydrated, hydrated and damage-free, helping them do what they already know how to do. “

If you are unfamiliar with clean beauty or vegan skin care, something to note is that many products have a shorter shelf life due to the lack of synthetic stabilizers and freshly refined organic ingredients. Pelletier says most natural beauty products should be used within three to six months of purchase to ensure maximum freshness.

Our 14 Favorite Vegan Skin Care Brands:

Vintner’s daughter

A longtime favorite of beauty aficionados, there’s a good reason why Vintner’s Daughter has made its way into so many beauty lockers. The epitome of plant-based luxury skincare, Vintner’s Daughter was founded by April Gargiulo and consists of just two products: the Active Botanical Serum and the Active Treatment Essence. Though designed to work in tandem, they each do well on their own thanks to their incredibly rich formulas that include 22 botanicals and over 60 bioavailable nutrients. While the formulations might be complex, the brand is concerned with simplified and minimal skin care and believes you really need these two products (plus maybe a cleanser, of course).

Meow Meow Tweet

With a charming company name stemming from the founder’s love for their cats and birds, co-founders, Tara Pelletier and Jeff Kurosaki, founded their all-natural vegan pharmacy after falling in love with natural skin care. From deodorant to non-toxic insect repellent and a full facial regimen, Meow Meow Tweet is committed to creating pure, all-natural, plant and mineral formulas. All products are made with organic and raw vegetable oils and butters, steam distilled and cold pressed essential oils and organic or wild botanicals.

Dr. Loretta

Formulated by a dermatologist with over 40 years of experience (Dr. Loretta herself!), This line of skin care products is cruelty-free, vegan and clean, formulated without sulfates, parabens, artificial colors or fragrances. With skincare focused on protecting the skin from the environmental factors responsible for aging, Dr. Loretta focuses on combining medical-grade actives with botanicals for healthier, younger looking skin.

Alchemist grown up

Grown Alchemist formulates innovative products by combining high quality active ingredients supported by scientific research and clinical results. Beautiful and with minimal branding, these products will not only look beautiful in your bathroom, but will deliver real results as they work with your body’s natural abilities to heal and regenerate.


Inspired by her grandmother’s love of the sea (and unable to find formulas that met her standards), Jenefer Palmer set out to create a plant-based skincare line infused with elements of the ocean. Cracked with non-toxic and nourishing formulas, they are a favorite for everything from night masks to body balms.

poured out

Versed, the ultimate in clean vegan skin care at affordable prices, was created by Katherine Power, the power of beauty (and founder of the clean makeup line, Merit). With a sustainable mindset and minimal design, Versed is known for delivering luxurious results at a fraction of the cost (and it looks cute while it does).


Launched in 2018, Mara was created with the aim of creating clean and sustainable products that focus on the strength of plants and the sea. Using a proprietary blend of seaweed, clean active ingredients, superfoods and innovative formulas, Mara products deliver high-performance results for healthy, glowing skin without animal by-products.

Friday in summer

The vegan brand launched its Jet Lag mask in 2018 and quickly went from being a startup with a single product to one of the most sought after beauty brands. It has since expanded to cleansers, moisturizers, and body care products, all designed in the brand’s sleek, pastel-colored Insta branding.

Moon juice

Moon Juice began as a cold-pressed juice bar before moving on to beautifully packaged supplements and adaptogens, and eventually skincare. Its holistic formulas come from responsible, bioactive sources and act from the inside out and vice versa, inspiring a holistic sense of balance and well-being.

The Valley of Wonders

Started by a husband and wife team, olive oil is Wonder Valley’s cornerstone. Their olive oil is hand-picked and expertly ground from our olive groves in Northern California. Taking the timelessness of great olive oil as the basis of their products, they translated it into deeply nourishing products for your skin.

True botanists

Loved by celebrities, True Botanical’s is an all-natural luxury skincare line that focuses on certified Made Safe and truly clean ingredients and products. From serums to face oils to night masks, True Botanicals promises skin care that will stimulate collagen products, regulate pigmentation and retain hydration.


Bite Beauty started with vegan lip products that go on smooth butter and really last and has since expanded to include makeup and skincare. Made with agave nectar instead of lanolin, Agave + Intensive Lip Mask is the go-to when it comes to lip treatments.


If you are looking for the perfect line of sunscreen and vegan sunscreen products, Supergoop! And. From spray sunscreens to tinted moisturizers, Supergoop! has full training.

Super egg

Superegg is the vibrant new brand of vegan skincare products on the block. The ultra-chic brand of the line features elegant round eggshell white containers packed with potent vegan skincare goodies. Drawing inspiration from her Korean upbringing and the role eggs played in those beauty rituals, Erica Choi created Superegg with clean, vegan ingredients to recreate the skin care benefits of eggs.


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