Everyone at Vulcan Post Malaysia has been a large part of the WFH for over a year (with a brief return to office from June to October 2020), and it is now the norm for many other companies with templates that can operate easily. remote.
Commission factory, an Australian-based affiliate marketing network, is one such company. But in addition to encouraging remote working, they have also been testing a 4-day work week since December 2020 at their Malaysian office.
According to them, they have seen a 200% increase in revenue in the first quarter of 2021 since they introduced this new work culture, along with reports of a happier workforce.
The 4-day workweek is nothing new, with reports from some companies around the world picking it up around 2019 after Microsoft Japan announced I would be practicing it. However, so far we have not seen much of this trend in Malaysia.
So how is Commission Factory doing? Is it replicable by other Malaysian companies?
1. It is not a compressed schedule
One of the common downsides to mentioning a 4-day workweek is that 5 workdays are compressed into just 4 days.
This could lead to employees being overworked. To avoid that, Emily, Commission Factory’s marketing manager, told the Vulcan Post that her 4-day workweek instead means 28 hours of work over 4 days (instead of 35 hours of work in the same duration).
But then, doesn’t this mean that less work is done overall? Well, maybe not, because on average, it has been found that employees can lose 1 to 3 hours in an 8-hour workday (excluding lunch and breaks). Therefore, it is possible that work can be done in less time by eliminating those overtime and wasted hours.
2. Staff can choose their own day off
“We don’t fix the days, but we rotate the days that the staff have off between the different teams, as most want Monday or Friday off. We have a rotation to make sure everyone has a Friday or Monday off,” Emily said.
She added: “All assigned days are signed by team leaders and updated on our Teams Program to provide visibility, and we have a buddy system when an individual is absent so one of the other team members can cover for them during their day. “
The licensing structure at Commission Factory also remains the same, as if employees worked 5 days a week. At the same time, Commission Factory made sure to emphasize to employees that this measure would not mean a reduction in pay.
Third Give employees the right tools
To facilitate its new work culture, Commission Factory uses project management tools such as Asana and Microsoft Planner to assign work and increase transparency and visibility, a move that has also become common with the WFH and the remote work culture.
At the same time, the team created an internal knowledge center that included Zoom meeting recordings for employees to see and catch up on, constantly finding more resources to help them.
Bedroom Maintain timely and optimized communication
At Commission Factory, teams don’t just deal with a 4-day work week. The company has teams in 15 countries, so time zones are another challenge to consider.
Emily gave an example of how they are handling this. “To make this easier within the advertiser team, for example, we use Microsoft Shifts, this allows team members to know who is on each day and allows the team member to copy another member to cover a certain activity or task “.
“This is probably the most challenging, ensuring that other people complete tasks when a person is looking for a client. We are testing Teams and Asana to overcome this and, where possible, automate processes across the enterprise. “
5. Eliminating inefficiencies in tasks
Because teams aren’t making 5 days’ worth of work in a week, they needed to find ways to use the time they had more efficiently.
By coming up with solutions, they optimized their ticketing system for their product team, cut meeting times from 1 hour to 30 minutes as a standard rule, and avoided double-handling tasks.
Emily explained that the latter meant that one person would represent each team present at a meeting rather than the entire team being there.
Sixth Inform clients of the new work culture
For companies serving customers, it can seem difficult to implement anything other than the standard 9-5, 5 days a week work culture. Not to mention, some clients can be demanding, even on company days off.
Emily said the Commission Factory made their change very clear to their clients and at the same time reassured them. “We informed our customers with a video of our CEO explaining that this did not mean a reduction in service, as well as regular updates and scheduled meetings that are held directly with customers.”
To maintain quality of service, Commission Factory teams had to structure themselves and improve their service by improving internal collaboration.
So far this strategy has worked well, as Emily shared that some of her own clients have even approached the team directly to seek support in presenting similar initiatives themselves.
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Of course, employees can be happier, and generally the 4-day work week is promoted to improve employee productivity and efficiency, but there need to be adequate measurable parameters.
For your sales team, Commission Factory measures how many meeting requests are being sent to contacts, how many sales meetings and presentations are being facilitated by the team, and most importantly, how many sales and how much revenue is being generated, and more. .
Emily shared that looking back at these metrics after introducing the 4-day workweek, they have seen the targets for all regions more than double, despite the reduction in working hours.
From what I can see, while this change in work culture is significant, it is not as overwhelming as it sounds. Some Malaysian companies may not be able to do this with exactly the same strategies, but trial and error can lead to better solutions. After all, Commission Factory recognizes that it is still early days for them and that there will always be improvements to be made.
Will we then see that more companies practice 4-day work weeks? Perhaps not in a sudden increase, but with a large part of the workforce now more used to remote work and the WFH, we may see this concept eventually grow in us.
- You can learn more about Commission Factory here.
- You can read more work-related articles here.
Featured Image Credit: Commission Factory