If you’re an avid gamer, you may be thinking about taking your skills to the next level. Streaming platforms like Twitch have made it easier for solid gamers to develop a following as they play popular titles. However, like any other business, you have to take the necessary steps to set yourself up for success and ensure that you’re working towards a viable career as a streamer and broadcaster. But what exactly does that entail? If streaming is in your future, here are four tips to help you start your own gaming channel.
1. Make sure you have the skills to be entertaining.
At their core, streamers are performers. This means that you have to master your craft in order to keep people entertained and willing to watch your videos. Perfecting the art of whichever titles you choose to play is of the utmost importance if you plan on creating video content. For example, let’s imagine that you’re a big fan of Overwatch. Taking the time to thoroughly research each of the Overwatch maps, the different game types (Control, Assault, Escort, Hybrid), and learning how to properly leverage the skills of your favorite character is crucial to becoming an effective player. Beyond that, getting in plenty of practice in Overwatch will help you hone your skills. Then, when you’re ready to stream, you will be confident that you can put on a good show for your audience.
2. Learn how to promote yourself early on.
No business thrives without the proper marketing strategy. As a streamer, your job is to promote yourself and to bring the masses in. Now is the time to figure out which social media channels to promote your videos on, what type of promotional videos fare the best and how you can incorporate those into your content creation strategy, and which collaborators you can reach out to so that you can start building an audience leveraging someone else’s existing audience base. If it’s your first time creating videos or streaming and you need some support, you can always hire a web video production company to help you create some awesome digital media for your social media platforms. Whether it’s video marketing, educational video content, or even interview videos, there are some great companies out there waiting to support you in your marketing efforts.
3. Get your hands on all the gear you will need for streaming.
Whether you’re creating videos for YouTube or livestreaming, you’re going to need more than the built-in microphone and video camera on your laptop. In order to produce the quality video content your audience wants, you will need to invest in streaming tech like a new webcam, a strong USB microphone, and some high-quality headphones so you can hear yourself as you navigate the game. While it will be an upfront investment, the goal is to see returns on your initial investment once you start bringing in more subscribers.
4. Consider what you want your personal brand to be.
Every successful streamer or broadcaster has a following because their personal brand draws in viewers. Chances are that you have a favorite streamer who has a unique brand that makes them likable or watchable. Set aside some time to create your personal brand so that you will already have a persona ready once you start streaming. Don’t worry: you can make minor changes as you go to better appeal to the audience you’re bringing in.
Starting a gaming channel sounds like an easy way to make money, but it takes just as much effort as any other business endeavor. If you’re looking to become a professional gamer and draw in fans, use the tips above to help you get your channel established and off to a great start.