This story is part of, our full coverage of the latest news from Apple headquarters.
As expected, Apple took steps to strengthen its privacy credentials in, announcing a series of new privacy changes that will affect popular iPhone applications and services. If you are like me, one of the over 1 billion people in this world who use an iPhone, then I would say that it is worth getting ahead of the myriad of new privacy updates coming to your iPhone (and iPads) hopefully in sometime. in fall, with the latest Apple mobile software . However, the public beta is out now, so if you’re comfortable with potential bugs, you can go ahead and download iOS 15 right now.
Simply put, the privacy changes, which were unveiled in June, will give you better control of the data you share with third parties and tell you how those apps use the data on your Apple devices. In some cases, the changes also limit data collection. Although these privacy changes might not drastically change your everyday experience, except perhaps in the case of Siri, they are worth knowing about. They can alter the way your Apple device interacts with the internet, specifically third parties who crave your personal information.
Note that Apple has long used privacy as a selling point to differentiate itself from rivals like Google and Facebook. Despite the fact that the Cupertino-based company has insisted on protecting consumer data from digital advertisers and Internet service providers, it has apparently bolstered its own search ad business at the same time, as well as.
There’s also a catch: Most of the new privacy features are available for free, but not all. To take advantage of the others, you will need to have a newer Apple device or put up some cash to buy a new one.
These privacy shifts have digital advertisers and even journalists behind popular newsletters up at arms for reasons I won’t go into here. But that’s good news for you, regardless of Apple’s motives.
Siri becomes more secure thanks to on-device audio processing
With iOS 15, one of the biggest privacy concerns for voice assistants will be removed, according to Apple.
Unlike the Amazon Echo and virtually every other competitor, Siri will no longer send your audio to servers for processing. Instead, it will process the sound of your voice directly on your Apple device, thanks to on-device speech recognition. Apple said iPhones and iPads will take advantage of the processing power in Apple devices to analyze speech, meaning Siri will no longer need an active internet connection to function. For you, that means Siri will respond to basic commands like setting an alarm, setting a reminder, or launching an offline app. This update does not include asking Siri to search for something on the web.
Beyond the improved privacy, Apple says you can expect Siri’s response time to speed up for some requests, as audio processing can now happen offline.
Like I said earlier, some privacy features have a problem. For this, only the iPhone and iPad with the A12 Bionic chip can take advantage of Siri’s on-device audio processing when deployed.
The app’s privacy report will give you important information about third-party access to data and sensors
If you were a fan of Apple’s app tracking transparency feature, you will probably love the app’s privacy report as well. Taking a page from the Safari playbook, the report will be a new accessible section in Settings, giving you an overview of how the apps treat your privacy. You can see when individual apps request to access features like camera, microphone, and also see where or with whom your data can be shared in the last seven days, bringing an additional layer of transparency to iOS 15.
Safari and email privacy protection: hide your IP address
The Apple Mail Privacy Protection feature that comes into the Mail app will limit the amount of data that senders collect from you when you open their promotional emails or even newsletters. In particular, the feature will give you the option to hide your IP address, so it cannot be linked to other online activity or used to determine your location. This feature can potentially block spam email marketers from learning more about your email or internet activity.
Here’s how Apple described it:
“In the Mail app, Mail Privacy Protection prevents senders from using invisible pixels to collect information about the user. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so that they are not may be linked to other online activity or is used to determine your location.
Apple also said that IP address obfuscation will also occur in Safari.
ICloud Plus Private Relay feature encrypts web traffic
Apple also announced that paid iCloud Plus subscribers will get a couple of new privacy features.
One of them is Safari’s private relay feature, which is designed to hide an individual’s web browsing behavior from advertisers and Internet service providers. It will do this by encrypting the traffic coming out of an Apple device, so that it cannot be intercepted by third parties, including Apple, who can then continue reading what is being searched for.
The second function is called hide my email. If you are a subscriber, it will allow you to enter a randomly generated email when you sign up for things, like a new account with an online retailer, and the feature will have anything that is sent forwarded directly to your real email address. The idea is that fewer companies have access to people’s direct email addresses.