The term sustainability is often misunderstood and used incorrectly; however, it can be a powerful tool to create better value in pharmaceutical market research. In this article, we will explore what sustainability means in pharmaceutical market researchhow to achieve it and how you can use it to help your organization improve its drug development process and overall effectiveness.
Through the use of digital technology, compliance with privacy and data protection laws, understanding the environment in which you operate, and reducing food waste by reusing leftover food from meals and lunches, we are able to achieve sustainability in our pharmaceutical market research activities.
How to achieve sustainability in pharmaceutical market research?
Here are 5 simple ways to achieve sustainability in pharmaceutical market research:
1. Use of digital technology in pharmaceutical market research for reports
As a result of the growing trend of digitization in the pharmaceutical market research industry, many companies are now using digital technology to generate reports. The use of digital tools for reporting has several advantages:
- It allows you to get to your data faster and more efficiently than ever before. This means you can make better decisions in real time based on the information you have at hand, and it also reduces costs because expensive analysts don’t have to work overtime crunching numbers or manually preparing reports.
- You’ll be able to access data from anywhere, which means less time traveling back and forth between offices and more time spent at work.
- Digital reports also help you minimize human error because they are more accurate than manual report preparation. This is especially important for pharmaceutical research companies, which rely on scientific precision in their work.
2. Compliance with privacy and data protection laws
Compliance with privacy and data protection laws is an essential aspect of a sustainable business. If you want to be seen as a trustworthy company, you need to show that you take data protection seriously. You can do this by ensuring that your market research process complies with all relevant laws and regulations, including the General Data Protection Regulation (GDPR).
To achieve compliance with privacy and data protection laws:
- Follow industry best practice guidelines for collecting consumer information, such as those provided by the ICMRG International Conference on Market Research and the GDPR Compliance Guidelines for Market Research Professionals
- Make sure any third parties working on behalf of your organization also follow these guidelines.
- Ensure that all employees working with customer data have received training on how best practices should be applied
3. Understand the environment in which you operate
It is important to understand the environment in which you operate. This means understanding how your actions impact the environment, as well as how they affect your customers, employees and suppliers. It also means understanding how these actions can affect investors.
- If you are a pharmaceutical company that produces drugs for cancer patients undergoing chemotherapy, you would be wise to research what effects those drugs have on human health and the environment before bringing them to market (and potentially harming people).
- If you work for a cosmetics manufacturer that uses ingredients derived from animal products, such as beeswax or fish oil, it would be wise to consider whether plant-based alternatives are available.
- Before fully committing to using only animal-derived materials, doing so could alienate some potential consumers who don’t want their cosmetics tested on animals (or just prefer no part of their purchase to come from animals).
4. Reduce food waste by reusing leftover food from potlucks and lunch gatherings
If you’re like most business professionals, you probably eat out at least once a day. And if this is the case, it’s important to consider how much food waste your business produces on a daily basis, and how much money they could save by reducing this amount of waste.
Here are some simple ways to reuse leftovers at the office:
- Use leftover food from meals and lunches as ingredients in another meal (such as soup or stew).
- Make sure employees know how long certain foods can be stored at room temperature before they spoil (this will vary depending on the type of food).
5. Invest in green energy sources for office needs and facility maintenance
The next step to achieve sustainability is to invest in green energy sources for office needs and facility maintenance. This includes the use of renewable energy such as solar, wind and hydroelectric. You can also use energy-saving products like LED lights that use less electricity than conventional light bulbs or CFLs (compact fluorescent lamps).
It’s not just about saving the environment, it’s also about saving money. If you save enough money on your electricity bills by switching from incandescent to LED bulbs, then you could donate this amount to charity or make an impactful contribution to climate change mitigation projects around the world.
Make sure all waste generated during office operations is recycled by following these simple steps:
- Use recyclable paper products like notebooks instead of printing unnecessary documents directly onto sheets of paper;
- Buy items made with recycled content; For example, plastic bottles are turned into new bottles after collecting them at recycling centers.
Pharmaceutical market research has come a long way in recent years. There are more ways than ever to conduct your research and get the information you need. But even though technology has made it easier, there are still some things that only humans can do well, and sustainability is one of them.
Let us know if you liked the post. That is the only way we can improve.