Every company must make use of all available resources to remain competitive. Nonprofit organizations must do the same as they compete for donors. Today, more than half of all nonprofit organizations use CRM and online fundraising tools. However, they need additional tools to integrate with existing programs to improve productivity, communication, and more.
Finding the right tools can be a challenge. Sage Intacct Not For Profit accounting software is a tool used by many organizations. What other tools could the nonprofit organization try?
Mailchimp for email
Many nonprofit organizations no longer use email marketing. They have heard that it is not effective. However, research shows that this is not the case. In fact, non-profit organizations greatly benefit from its use. They can increase awareness, generate leads, convert prospects to customers, and more.
Mailchimp makes it easy to personalize emails and increase brand visibility. Templates are provided, or a business can create its own. Non-profit organizations benefit from the show’s analytics as it provides insight into viewer behavior.
Automation is one of the reasons many nonprofits choose this program. A/B testing options are offered and the organization can target and segment donors. The basic plan is free for organizations with fewer than 2,000 email subscribers. Paid plans are also offered.
Slack for communication
Email tracking can be challenging. It’s easy to miss an important email when so many arrive every day. Slack, a messaging app, simplifies communication and collaboration between coworkers. Also, since it is set up as a social media network, it is easy for users to navigate.
Create open channels to share information for a project or team. Private channels, by contrast, can be used to distribute information to a limited group. Direct messages serve as another option. All communications are contained within one program, so messages are less likely to be lost.
Slack integrates with other programs, making it easy to use. In addition, it allows you to make calls and share the screen. A free plan is offered along with paid options. Charities benefit from a free or discounted upgrade.
Every organization should know how effective their website is. Google Analytics can help with this by allowing you to track conversions. The program lets the website owner know which pages have a lot of crashes so that bottlenecks can be addressed.
With the help of this program, a nonprofit organization knows where to spend its time. Resources can be better utilized with the information gained from the program, and organizations find it easier to make decisions that are beneficial. Most organizations find that they only need the basic service, which is free, but they can invest in Analytics 360 if they want.
Buffer for Social Networks
Managing social media posts can be challenging. Many organizations today use Buffer to facilitate this process. Allows an organization to create and schedule content. Plus, all accounts can be managed in one place, making the process simple.
The program is designed so that posts can be scheduled from multiple locations. A team can also collaborate on posts. With their help, an organization increases engagement while building a stronger following. In addition, the program makes recommendations regarding the publication schedule.
A free plan is offered. For those organizations with more than three social media accounts, paid plans are offered. Registered nonprofits receive a discount on paid plans.
Canva for design tasks
High-quality visual content is essential for viewer engagement. However, non-profit organizations worry about spending money on a professional designer. With the help of Canva, you don’t have to.
A user chooses from thousands of templates and starts creating charts. Fortunately, there is useful information that guides the user through the creation process. You can also create and save a brand kit for all team members to use. Canva Pro is free for registered nonprofits.
Nonprofit organizations must compete for donors, sponsors, and more. These tools facilitate competitiveness. Try one or more today to see how they benefit your organization. Once you’ve mastered one tool, try another. With the right mix, growing the nonprofit organization becomes a much easier task.