According to a recent report, 80% of the online population has bought something via the Internet, 52% of the online population has bought more than once, which gives the importance of Online shopping among current commercial activities.
Ways to do business online can increase online sales
Online sales they are quickly taking over normal sales, thanks to the inherent advantage of overcoming the obstacle of distance, saving time and even global fire can be purchased without leaving the country. Additionally, 71% of shoppers believe they will get a better deal online than in stores, which adds spice to online sales.
Below are some ways applying that can increase your online sales.
1. Flawless customer support
The customer service team should systematically focus on the three strong metrics: resolve, resolve, and sell.
Many businesses are now adding live chat software to their website, which is one of the factors that bring customers back to the website.
Online shoppers who had used live chat were more likely to shop online at least once a week (40%) than shoppers who had never chatted (22%) -Econsultancy.
Live chat offers timely, real-time support to customers who are stuck somewhere and need help immediately. Less wait times and better response is what drives customers to use live chat.
2. Delivery (shipping)
Deliveries are always “urgent” if you ask any customer. Hence, it becomes necessary for you to keep it that way. Promise the date you will ship and make sure it is delivered to their home at the right time. You don’t have to just update the address in the CRM software, but also be consistent with the method you are using to deliver.
Your fleet of vehicles or outsource, just make sure your shipment is standardized and tracked. Use the e-mail to communicate the approximate date and time of the delivery status. A poor delivery system can cost you more than you think!
83% of shoppers would shop more online, knowing they can get free shipping.
3. Get the most out of CRM
“64% of people think customer experience is more important than price when choosing a brand.” Need to say more?
Customer service is the point of differentiation between businesses today and when it comes to online selling, it just gets bigger. It is said that by 2016, 89% of companies plan to compete based on customer experience and if you are one of the companies that takes CRM lightly, then now is the time. CRM software not only helps you keep customer data up-to-date, it also strengthens the ground to offer the best customer service.
4. Keep up with inventory
For any business, it is very important to keep the stock list. You need to keep an eye on your items (especially perishable goods) and keep up with inventory tracking precisely so you can do all the calculations accurately.
Forecasting demand, pricing, and replenishing items all depend on a good inventory tracking system – you need to do it smart to meet demand, but make sure you don’t lock all your money in inventory.
5. Impressive data analysis
The data not only helps in acquiring new customers, but also the ability to improvise and tailor offers accordingly. They are methods that inform you about their browsing habits and, therefore, about the choice of products. It allows you to make your offer more precise and helps them to a fruitful purchase.
Now that you know what a particular customer’s tastes are, you can then prioritize viewing as well and present them with a discount, reward, or attractive offers they’re looking for. This also helps your reps to offer better services and be competitive in the crowd.
6. Pay attention to seasonal trends
With the season, the customer’s need changes. An online business should intensively monitor the flavor of the season and then continue to stock products. Analyzing the data correctly (for the last 2-3 years) will give you an idea of what it will sell and what it will not, this season.
Adapt your sales plan and inventory accordingly and plan the offers on your website this way. Check the trends and fashion that are in demand, so as not to fall low in your business.
7. Monitor the source of the traffic
Companies are enabled with customer-focused pitches, which will excite the customer for the purchase; This traffic tracking and the provision of specific selling options through data point analysis after traffic tracking will help increase online sales.
With the importance of online sales known, no company can ignore the online sales arm now or else it will dent the company’s total sales. Furthermore, the online sales business must be maintained properly and also for the benefit of the customers. Being informative, engaging customers are few basic requirements, which not only support the online sales activity but also increase it. ?
This article is contributed by Sam Makad. He is a journalist and marketing consultant at Skyward Techno, Inc. providing custom CRM and ERP software for small and medium-sized businesses.