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A new Facebook Marketplace rule could make it harder to find legitimate car listings

As if buying a used car wasn’t difficult enough, the misleading dealer listings that clutter sales platforms like Facebook Marketplace and OfferUp don’t make things any easier. In to update first seen by a user on RedditMeta announced that it’s limiting dealers’ ability to list cars on Marketplace, but that probably doesn’t mean those pesky listings will go away forever (via jalopnik).

If you’ve ever shopped for a used car online, you’re probably familiar with the types of dealer listings I’m talking about. They often show only the required down payment on a car or, even more annoying, list vehicles at $1 in an attempt to get your attention.

But starting January 30, 2023, dealers will hit a snag when trying to list a used car for sale on Marketplace: They will no longer be able to list cars from their business page. This is supposed to be Facebook’s way of pushing dealerships. towards buying Marketplace adsbut what this will do probably will is to create an even larger influx of dealers posting free ads from a personal Facebook profile. This could make it even more difficult to distinguish legitimate listings posted by someone close to you, versus dealer-endorsed listings that are often too good to be true.

a:hover]:text-black [&>a]:shadow-underline-gray-63 [&>a:hover]:shadow-underline-black text-gray-63″>Screenshot: Emma Roth/The Verge

over it Meta Trade Support Page nor does it explicitly discourage the use of personal profiles for dealers. It outlines a list of “other ways” dealers can reach buyers without posting Marketplace listings from their business page, and one of these solutions is to buy “create Marketplace listings for vehicles, home sales, and home rentals” . from your personal profile.”

There are already tons of dealers disguising themselves as real (or fake) individuals when they post a listing on Marketplace. And while these listings are supposed to have a “dealership” tag below the listing photo, this tag is often missing. When I did a search for cars near me, I came across several scam-looking car dealership listings posted by personal accounts, with “Dealer” tags scattered few and far between. the edge He reached out to Facebook to see if it has any plans to address misleading listings posted by individual accounts, but did not immediately hear back.

The new Meta Marketplace rule applies to sellers in multiple countries, including the US, Canada, France, UK, Mexico, Brazil, Indonesia, Germany, and Australia. The company is also extending the rule to sellers posting real estate and rental listings, but only in the US.


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