As a media publication that amplifies the voices of local brands, Vulcan Post has looked at the variety of challenges that get in the way of a business.
There is no one-size-fits-all solution for a brand to take off, but we know that partnerships and collaborations are good for growth.
Along those lines, we originally launched VP Label, an e-commerce site to support local brands, in Singapore a few months ago.
And now we are proud to announce that we will launch soon Vice President Label in Malaysia for display products made or designed in Malaysia.
The goal? Create a win-win situation for the brands and companies we feature on Vulcan Post, and for our readers who discover local stories and products in our articles on a daily basis.
How VP Label helps our Brand Partners
Once someone reads the Vulcan Post feature on a company, they will know who the team behind it is, their motivations, processes, successes and even failures and lessons learned.
This translates into greater customer confidence in what the brand offers. It is no longer a random company discovered online with an unknown background.
For our VP Label Brand Partners, your products will be displayed at the end of your lead article, allowing readers to make an immediate purchase.
With the brand story fresh on the reader’s mind, this may be just that extra conviction needed to turn you into a customer.
We are already in the process of adding several Brand Partners to VP Label, some of which we have featured on the Vulcan Post.
If you want to join VP Label as a Brand Partner, please contact us at malaysia.label@NEWS BLOCK.
How VP Label Helps Our Readers
From our articles, readers are likely to learn more about a brand’s history and business than they do about its products, so VP Label will now help solve that loose end.
Through our curated list, consumers can browse multiple Malaysian brands with locally designed or manufactured products on a single platform. They will also gain access to exclusive offers and prices from our VP Label Brand Partners.
We are not here to tell readers that a product is the best or the most exclusive of its kind in Malaysia; we leave it to the marketing teams of our Brand Partners to do.
But what do What we want to do is help consumers discover the local brands they can choose to endorse through VP Label if their products and mission appeal to them.
By showing our appreciation to our readers, we will also work with our Brand Partners to create limited edition products or sets that will be available exclusively on VP Label.
VP Label is an extension of Vulcan Post’s mission to create inspired entrepreneurs and informed consumers, and we hope this initiative will strengthen our efforts to achieve this.
If you’re a reader, stay tuned for the VP Label launch, and we hope you’re looking forward to it!