Italian giants AC Milan They have teamed up with Chinese academy operator PacificPine Sports for a long-term partnership, which will also see the team open a new office in Shanghai along with sports centers across China.
The opening of a new office and the new partnership with PacificPine Sports is seen as a reflection of the growing popularity of AC Milan as a brand in the Chinese market. The Rossoneri’s strategic move comes after a recent YouGov study of international market research and data analysis that showed AC Milan to be the highest-rated Italian club in China.
The new association will make its first academic presence in the city of Shenzhen, in southern China. After Shenzhen, they will expand across the country with other sports centers. With the establishment of a new office in Shanghai, AC Milan will be able to further develop its commercial and communications strategy in China, meeting the needs of the market.
The team’s presence in China dates back to 2017, when AC Milan’s first office outside of Italy was opened in the Chinese capital, Beijing. Since then, the club has been part of the key market with its physical presence, which has enabled them to seek out new partners and licensing opportunities and pursue proper content management for the historic club’s social media platforms in China. The idea behind the project is to create an advanced sports program that helps children under 18 with personal growth alongside sports.
AC Milan Vice President, Franco Baresi, “We are delighted to return to China and bring our professionalism and expertise to Shenzhen through our Academy. I am sure that together with PacificPine, we can do a great job for all children and new generations in China. “
Raymond Roessel, Co-CEO and Co-Founder of PacificPine Sports, said: “We have always wanted to develop a soccer program in China, as soccer is the most popular sport in the country, and we believe that AC Milan is the right partner for this.”