NIKE, Inc. has acquired Datalogue, a leading New York-based data integration platform startup. Datalogue is Nike’s latest acquisition to enable its consumer-led digital transformation.
“Our CDA strategy is focused on accelerating the way we connect with consumers to better serve them personally at scale,” said John Donahoe, president and CEO of NIKE, Inc. the data in real-time and practical insights. all the company “.
Founded in 2016, Datalogue has developed cutting-edge, proprietary machine learning technology that automates data preparation and integration. With this acquisition, Nike will be able to integrate data from all sources, including the company’s application ecosystem, supply chain and business data, into a fast, seamless, easily accessible and standardized platform.
The Datalogue team will be integrated into Nike’s global technology organization.
“We are excited to join Nike and add our passion and expertise to accelerate the digital advantage the company has built,” said Tim Delisle, CEO of Datalogue.