Bangladesh Cricket Board (BCB) has reached an agreement with local e-commerce brand Alesha Mart and conglomerate Walton as its primary sponsors for all local series matches through 2023. Along with the two joint sponsors, a third party called the Impress-Matra Consortium also participated. in the title. rights agreement. The Consortium played an important role in brokering the agreement for BCB.
The CEO of the Impress-Matra consortium, Sanaul Arefin Chowdhury, reportedly told reporters that by being partners in Alesha Holdings Limited and Walton, they have secured lead sponsorship and brand rights to all local series in the next. two years for BDT 32.55 million rupees (3.85 million USD / 3.2 million euros).
The e-commerce company had previously been the title sponsor during the New Zealand tour in March-April, before which the property rights were reserved for Lovello Ice-cream in the local series against the West Indies. They have also had changes in the team sponsors. The national e-commerce brand Daraz is the sponsor of the national team, while its sister brand HungryNaki is the sponsor of the team’s kit until 2023.
Based on the period of the agreement, Bangladesh has nine series of senior men’s home teams that include tours of Australia, India and England. The three-match One Day International series between Sri Lanka and Bangladesh that began this week was dubbed the Bangabandhu ODI 2021 Series, which was presented by Alesha Mart and Walton.
Last week, BCB sold his broadcasting rights to a Bangladeshi marketing agency called Ban Tech for BDT 161.5 crore ($ 19.07 million) until 2023. With the recent financial injection through sponsorship deals, BCB It might be able to alleviate the losses suffered during the pandemic and hold its own. Meanwhile, the Bangladesh cricket team will look to achieve two wins in a row against Sri Lanka when the two sides meet for the second ODI later today. They finally savored victory after suffering a cover-up in New Zealand.