The founder of Black Rifle Coffee, the ‘America First’ alternative coffee company that received Trump’s endorsement in 2017 and sponsors conservative media outlets such as The Daily Wire and BlazeTV, had a great Strong language to some of your customer base in a recent interview, calling them “such a disgusting bunch of people”, among other things.
The company started in 2014 branding itself as pro-military, pro-firearms, pro-law enforcement, and ‘anti-hipster’. All of which are views popular with the right wing, which is why the brand gained popularity in the conservative movement and MAGA in 2017.
Despite building the brand from a very different message that is aimed at conservatives, the owner did not hold back in describing how he wanted. “Flush the toilet” of some of the customers who doubled their sales in the last 3 years.
“It’s such a disgusting group of people.”
The executives behind @White coffee, a popular coffee and lifestyle brand among conservatives, has a few words to describe some of its customer base. https://t.co/BxTpq0kfQY pic.twitter.com/mbdrBSpwGs
– Andy Ngô (@MrAndyNgo) July 16, 2021
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“You can’t allow sections of your customers to take over your brand and say, ‘This is who you are, it’s like, no, no, we define it.’
“It’s such a disgusting group of people. It’s like the worst thing in American society, and I was able to flush some of those people. those kinds of hijacked parts of the brand. “
Hafer seemed too excited to finally get his 15 minutes of glorifying coverage of neo-Marxists in the Times.
“The racism [expletive] it really pissed me off. I hate people who are racist and proud of boys. I will pay you to leave my client base. I’d gladly cut all those people from me [expletive] customer database and pay them to get the [expletive] outside.”
His responses led the reporter to gleefully ask him if Black Rifle Coffee would change the name of their popular blend ‘Beyond Black’ to ‘Beyond Black Lives Matter’, so that they could easily “alienate the racists who are polluting their customer base.”
Soon, Black Rifle Coffee just smeared its customers and sold itself to the shameless NY Times so they could write an article about bigoted conservatives.
Scammers? It’s up to you.