Actress Ananya Panday will lower the curtain on joint fashion week, hosted by Lakme Fashion Week (LFW) and the Fashion Design Council of India (FDCI).
The fashion gala, which opens on Tuesday, will be held in a ‘phygital’ format with both virtual and face-to-face events here.
According to a press release, Ruchika Sachdeva of fashion brand Bodice has been named the designer for this season’s grand finale, which is themed ‘#MiniPlayMegaSlay’.
His collection ‘Ready. Place. Play ‘, which will be presented on March 21, is about how the smallest atoms come together to contour and create clean silhouettes.
Known for her minimal aesthetic and androgynous designs, Sachdeva said life has taken a complete turn for her after starting at the fashion gala as a budding GenNext designer.
“I am very excited to have the opportunity to live this experience and share my design aesthetic with the world of fashion in India,” the couturier said in a statement.
Panday, known for the films “Student of Year 2” and “Pati Patni Aur Woh,” said she is excited for her Lakme Absolute Grand Final debut at FDCI X Lakme Fashion Week.
“The spirit of the season is about having fun and finding joy in the little things in life and I can’t wait to show that spirit on the runway. This “fun” element comes from the new Lakme Absolute Matte Melt Mini collection itself. It’s colorful, vibrant, and so easy to wear! “added the actor.
Ashwath Swaminathan, Director of Innovations at Lakme India, said he is looking forward to the season which “is all about little doses of joy and fun.”
“That’s why we have launched the new Lakme Absolute Matte Melt Minis in 5 different travel-based themes.
And we are delighted to partner with Ruchika Sachdeva to bring this song to life with her own style and fun vibe. And Ananya Panday, who is the face of our campaign, will be the star of the final, “he added.