Apple Inc is beginning to assemble its iPhone 12 model in the country, a move that is expected to help the American tech giant further consolidate its position in India’s burgeoning smartphone market. Apple has partnered with third-party manufacturers such as Foxconn and Wistron to manufacture some of its phones in India. These include iPhone SE, iPhone XR, and iPhone 11.
“Apple is dedicated to making the best products and services in the world to delight our customers … We are proud to begin production of the iPhone 12 in India for our local customers,” Apple said in a statement.
While the Cupertino-based company did not name vendor partners, sources said Foxconn will make the iPhone 12 at a facility in Tamil Nadu. Foxconn’s comment could not be immediately obtained. Apple had started making iPhones in India in 2017 with iPhone SE.
In a tweet, the Minister of Electronics and Information Technology, Ravi Shankar Prasad, said: “It is good to see that our efforts to make India a major manufacturing hub for components and mobile devices are attracting global attention. This will create jobs in large numbers. “
Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, has been aggressively increasing its presence in the Indian market.
In December last year, a section of workers at the Wistron Corporation manufacturing facility in the Narasapura industrial area near Bengaluru, which assembles the latest version of the iPhone SE at the plant, was enraged by the failure to pay their wages. . At the time, Apple had said that Wistron had been paroled and that the contracted manufacturer will not receive any new business from the US-based company before corrective actions are completed.
In the past, Apple has highlighted that it sees growth opportunities in the Indian market.
In January, Apple CEO Tim Cook had stated that the company had doubled its business in India in the December quarter thanks to the strong performance of its online store and that the tech giant sees a good growth trajectory in the market. future.
“India is one of those countries where our participation is quite low. It improved over the quarter of the previous year. Our business practically doubled during that time period. And so, we feel very good about the trajectory. We are doing various things in the area. We put the online store there, for example, and the last quarter was the first full quarter of the online store, ”Cook said.
Apple also plans to establish physical stores in India in addition to the online store, as the iPhone maker seeks to further consolidate its position in one of the world’s largest smartphone markets.
In the past, Apple has stated that it is interested in offering online and in-store experiences to Indian users that are on par with its global standards and that it is aiming to open its first retail store in India.
The growth experienced by Apple has been noticed by research firms such as Counterpoint. According to Counterpoint, Apple ranked 6th in terms of shipping in India in the October-December 2020 quarter with 171% YoY growth and 93% growth in 2020 over the previous year.
The report had noted that the launch of the iPhone 12, aggressive offerings on the 2020 iPhone SE and iPhone 11, and online expansion had driven this growth. For the first time, the brand crossed 1.5 million shipments in a single quarter, it further noted.
Apple had recorded around a 29 percent increase in its revenue in India to Rs 13,755.8 crore, while its net profit witnessed multiple growth to Rs 926.2 crore in financial year 2020 over the previous fiscal year, according to the documents. regulatory.