The panorama: Like many technology products and services, tablet sales have exploded during the pandemic. As always, Apple remains the pack leader, having shipped more slates than second-place Samsung and third-place Lenovo together.
According to analyst firm IDC, Apple shipped 12.9 million tablets in the second quarter of 2021, an increase of 3.5% year-on-year. That lines up with CEO Tim Cook’s recent announcement that the iPad just experienced its most successful quarter in a decade.
Apple now has a 31.9% share of the tablet market. Meanwhile, Samsung, which ranks second, handled 8 million shipments with a 19.6% share. The Korean giant saw a 13.3% year-on-year increase, but the biggest gains belong to Lenovo, which ranks third. Its 4.7 million shipments mark a massive increase of 64.5% year-on-year.
Thanks to its budget tablet lineup that includes our favorite low-cost offering, the Fire HD 10, Amazon also had a good quarter. Its 4.3 million shipments represent a year-on-year jump of 20.3%.
The only company in the top five to see a decline was Huawei, which fell to 2.1 million tablet shipments. That’s 53.7% less compared to the same period last year, as a result of the US sanctions that remain in place against the Chinese company.
Overall, global tablet shipments for 2Q21 increased 4.2% to 40.5 million, while Chromebook shipments, led by HP, increased 68.6% to 12.3 million. But IDC warns that slowing demand combined with chip shortages means a possible slowdown in sales for both categories.
In other tablet news, we recently saw details of HMD Global’s Nokia T20, a budget listing that could challenge the cheapest deals from Amazon and Samsung. Elsewhere, it looks like the iPad Mini will get its biggest redesign this fall.