Home ENTERTAINMENT Apple Music becomes new sponsor of the Super Bowl halftime show

Apple Music becomes new sponsor of the Super Bowl halftime show

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FILE – Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent and Snoop Dogg, from left, perform during the halftime show of the NFL Super Bowl 56 football game between the Los Angeles Rams and Cincinnati Bengals on February 13, 2022 in Inglewood, California. The NFL has announced that Apple Music will be the new sponsor of the Super Bowl halftime show. The multi-year sponsorship will kick off with Super Bowl 57 on February 12, 2023 in Glendale, Arizona. Apple Music replaces Pepsi, who was the sponsor for the last 10 years. (AP Photo/Adam Hunger, File)

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