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Apple’s App Store Generates $ 41.5 Billion in Spending in First Half of 2021, Says Sensor Tower

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A new report from Sensor Tower says that Apple’s App Store has generated an estimated $ 41.5 billion in revenue in the first half of this year.

The figures show The App Store generated roughly 1.8 times the amount of revenue from Google Play, however Google Play Store growth was actually stronger:

Apple’s App Store is projected to generate $ 41.5 billion in consumer spending globally from in-app purchases, subscriptions, and premium apps and games in the first half of 2021. This is approximately 1.8 times the revenue generated. by Google Play, which posted an estimated $ 23.4 billion in the same period. However, Google’s market is expected to see higher year-on-year growth than Apple’s. In the first half of 2021, the App Store has grown 22.1 percent from approximately $ 34 billion in the first half of 2020, just over 7 percentage points less than the 29.3 percent growth experienced during the first half of 2020 due to accelerated spending during the onset of COVID. – 19 pandemic.

TikTok was the biggest money maker on the App Store, topping the revenue chart for the second year in a row ahead of apps like YouTube, Tinder, Disney +, Netflix, and more.

The report notes that the growth shown in 2021 represents a slowdown from last year’s growth, as the COVID-19 pandemic triggered huge increases in App Store downloads and spending, however, for Apple to maintain that momentum until the first half of 2021. is an impressive feat. Perhaps it can be considered more impressive because Sensor Tower says that app installs in the first half of the year actually fell about 10% to 16.3 billion. That means each app installed on the iPhone is worth an average of $ 2.50 in revenue from the App Store. Of course, almost 85% of the apps on the App Store are free, so all of this revenue comes from about 15% of the apps on the App Store that are not free or offer in-app purchases to users. .

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Sensor Tower says that global app spending nearly reached $ 65 billion on iPhone and Android in the same period, as always, the vast majority of money earned was made on games, accounting for around $ 26 billion of those. $ 41.5 billion generated by Apple. It is important to note that Apple does not disclose these figures publicly, and Sensor Tower’s work is based on estimates, nor does it include any consideration of taxes or money generated by in-app advertising.

Figures backed by Apple suggest that Apple-generated turnover and sales were $ 643 billion in 2020, with only a relatively small part of this coming from the sale of digital goods and services. Apple says $ 511 billion of this is physical goods and services, while $ 46 billion comes from advertising.

Apple is under pressure on multiple fronts regarding its App Store due to the level of commission that some developers pay the company and restrictions on how users can install apps and pay for things. Apple has issued multiple warnings lately regarding emerging legislation stating that your control over the App Store, in-app purchases, and software installation on iOS is key to the success, security, and user experience of devices. like the iPhone 12, one of the best iPhones of recent years.

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