Apple’s Business Essentials subscriptions are intended for small businesses that only use Apple

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Apple unveiled another beta program this week, but instead of offering the first software previews for Mac, iPhone or iPad, it’s a new initiative. called Business Essentials. In line with Apple recent shift towards the sale of servicesIt’s a subscription package aimed at small businesses with three different plans and a move that has been anticipated since acquiring the Fleetsmith device management platform just over a year ago.

Starting at $ 2.99 per device per month, they can cover employees on a single device, more than one device, or a more expensive plan that covers multiple devices and adds more cloud storage. An AppleCare + package will be available when fully launched in Spring 2022, adding 24/7 phone support, access to training and on-site repairs from Apple-trained technicians.

Like many other device management platforms, it simplifies the onboarding process, pre-installed apps and security settings management such as FileVault for disk encryption and activation lock to protect devices in case of loss or theft. . So there it is a new Business Essentials app for iOS, iPadOS and macOS which brings together all the various settings in one place.

I spoke to Vox Media’s senior vice president of IT, Oumar Sall, who points out that it could be beneficial to startups during times of high growth. In particular, when dealing with multiple remote workers, it can help get new employees up and running as quickly as possible even if a company has not yet fully formed the other parts of its network. It could also be useful for schools if Apple existed Head teacher the system is not good

It also has the advantage of being available from Apple itself. However, it is unlikely to question the pillars of the industry since, at least so far, it is limited by the number of employees supported and is not available on different platforms. There is also the question of how data export works if a business wants to leave iCloud, endpoint security management, and the other issues that may arise later.

Jamf is one of those companies, as they provide device management to a number of organizations, including Vox Media. In an earnings call on Friday after Apple’s announcement, CEO Dean Hager said he expects the service to help improve Apple’s integrated management tools that Jamf also relies on, without directly competing with many features Jamf provides. If Business Essentials helps kickstart adoption among small businesses or startups, it provides them with a foundation to purchase even more Apple devices and services as they grow, even if they eventually move to more local support or another vendor. .

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