The television station Bein Sports and the league have announced a new broadcast rights agreement in France for the next three seasons. In addition to broadcasting La Liga 35 countries, Bein has held the rights to La Liga in France since 2012.
Laurent de Camas, Managing Director of Bein Sports France, said: “This renewal agreement with LaLiga, our trusted partner in France since 2012, supports our rational business strategy of proportionally bidding for premium rights while focusing on growth and profitability in France.“
Bein and La Liga plan to continue their alliance against piracy. The announcement represents the latest international rights agreement reached by La Liga with the help of the Mediapro agency. Meanwhile, Bein is also looking to finalize the renewal of the Bundesliga and Serie A rights in France, as both deals expire at the end of the 2020-21 season.
Recently, sports streaming broadcaster DAZN had retained the rights to La Liga in Germany and Austria until the end of the 2025-26 season. While Disney ESPN booked an eight-year rights deal in the United States worth $ 175 million per season. To facilitate the record deal, LaLiga had to buy back the rights from Bein.
A deal was also announced in Greece, as Nova, owned by United Media Group, acquired the rights from next season, replacing rival Cosmote. Bein also has the rights to the UEFA Euro 2020 championship, the 2022 FIFA World Cup, the NBA, the NFL, Wimbledon and the FA Cup, among other properties.
Last year, Bein and the pay-TV broadcaster Canal Plus announced the termination of their exclusive distribution and sublicense of Ligue 1. Under the agreement, Canal Plus carries the premium channels of Bein Sports. From next season until 2024, Canal Plus and Bein will exclusively broadcast the UEFA Champions League. the league The title race is well prepared with two teams having a chance to lift the title on the last day of the season. Real Madrid can retain the title, while Atlético de Madrid has a chance to lift the first title since 2015.