When Paula Begoun introduces herself to her 100+ member audience on a Zoom call, she assumes a calm demeanor, ready to break some beauty myths and talk about the many products she will launch in the second phase of her revolutionary grooming brand. of the skin. Paula’s Choice.
His journey in the industry has been a long one and began when his book Blue eyeshadow should be illegal was published in 1986.
From there, it’s just been a journey forward. Begoun, who went from being known as “The Cosmetics Cop” on the Oprah Winfrey Show to publishing 19 blockbuster books and launching her own online beauty brand in 1995, is one of the few solid and solid people in the industry. of beauty where rampant misinformation continues to thrive.
In an email interaction, the founder talks about the emergence of a knowledge-driven consumer base, products the industry should ditch, and what clean beauty means.
Do you think Indian consumers are more informed? What can be the possible reason?
While there is definitely more information available and accessible to consumers, sadly, many of the skin care tips on the internet are often misleading or completely wrong. People end up making serious skin care mistakes that are harmful to the skin or not helpful.
Even when consumers can find reliable studies and research, it is incredibly difficult to decipher. I have studied skin care for 40 years and have a background in science, and even I can get confused. I have to continually read studies to stay up-to-date with the facts about what works and what doesn’t.
What myths would you like to debunk for your Indian consumer base?
Myths, by definition, are not based on fact, but on fantasy or folklore and have nothing to do with science or research. These myths are not simply an opinion, they agree with what current research says to be true. Sadly, there are so many myths that it is impossible to list them all, but here are a few that come to mind first:
The skin heals better on its own at night.
Research shows it’s just the opposite: skin actually heals better during the day than at night because during the day, you move more, increasing blood flow and oxygen intake, which, in your Time, it stimulates healing much more than just lying still in bed does.
A cold, tingling sensation means a product is working.
A cool or tingling sensation is that your skin tells you that it is sensitized and irritated, and that is always bad for your skin. In addition to the irritation you feel on the surface, damage occurs below the surface as well, destroying the supporting structures.
Dry Skin? Drink more water!
Although drinking eight glasses of water a day is a good idea for your body, it will not change your dry skin. If that was all it took, no one would have dry skin. The causes and solutions of dry skin are much more complex than just drinking water; that’s where good skin care comes to the rescue.
Your skin adapts to the products you use, so they eventually stop working
Your skin doesn’t adapt to skin care products any more than your body adapts to a healthy diet. Spinach and grapes are healthy for you today, and they will remain healthy for you for months and years from now, even if you eat them every day. The same goes for your skin – as long as you apply what’s beneficial (and avoid things that damage your skin, like unprotected sun exposure), you can stay healthy and young.
Essential oils are great for treating skin problems.
Some components of essential oils are indeed beneficial for the skin, but unfortunately, essential oils comprise ingredients that are bad for the skin because the volatile compounds they contain cause inflammation. Non-fragrant vegetable oils such as jojoba, canola, sunflower, argan, acacia, most berry oils, etc., impart only benefits to the skin and do not have a negative impact on the skin as they do essential oils.
Sheet masks are good for the skin
There is no research to show that sheet masks are helpful for the skin or have any advantage over using well-formulated skin care products. When it comes to skincare ingredients, absorption is strictly based on the molecular size of the ingredients or the delivery system of the product.
Most importantly, not all ingredients need to be absorbed to the same level. The best skin care formulations should be designed where some ingredients stay on the surface to protect the skin barrier, some absorb a little more to nourish the lower layers of the skin, and some even deep where they help repair the skin. at the level of the cellular pathway.
Natural ingredients are better for the skin
Research makes it very clear that while there are many brilliant natural ingredients for skin, there are also many natural ingredients that are irritating and damaging, and these show up in skincare products all the time.
On the other hand, there are many lab-engineered ingredients that are brilliant on the skin and work much better. Sadly, these amazing ‘unnatural’ ingredients are downplayed or accused of being harmful to the skin, when the opposite is true. Simply put, natural does not mean better and synthetic does not mean bad.
Drying the skin with astringents and harsh cleansers can clear up acne
Acne is an inflammatory skin disorder, so anything that increases inflammation makes acne worse. Drying the surface of the skin with products that contain harsh ingredients like denatured alcohol or using strong scrubs causes more breakouts, more red and swollen bumps, and impairs the skin’s ability to heal, making blemishes last longer.
Facial massage improves skin health
This is completely untrue! In any case, facial massage can accelerate skin aging, especially sagging. Never massage, pull, or pull on the skin. If you see or feel your skin moving, either up or down, sideways or in a circular motion, you are helping your skin to speak faster than normal.
This is a physiological fact because movement of the skin in any direction stretches the delicate elastin fibers that give the skin its elasticity and elasticity. Elastin fibers are the support structures of the rubber band on the skin and, like a rubber band that is constantly being pulled and pulled, these fibers stop returning to their original shape and eventually break, which results in sagging!
Do DIYs Really Work? Also, what are some of the best ingredients for Indian skin type?
Do-it-yourself skin care is often one of the worst ways to care for your skin. The variety of recipes for skin care can include everything from honey to turmeric, yogurt, oatmeal, avocados, vinegar, lemon, basically everything.
All of these must be Don’t do it with skin care! These concoctions claim to be good for everything from acne to wrinkles. Not only is there no research to support the benefit of using any of these things on your face (at least not the versions you have in your kitchen), most of them have research showing that they are actually bad for your skin because they cause irritation. or they do nothing. The only beneficial options in your kitchen are non-fragrant vegetable oils like canola or olive oil, as they can be good for dry skin, but that’s about it.
Being Indian is not a skin type. Race or skin color is not a skin type, age is not a skin type, and even gender is not a skin type. Skin type and skin concerns are based on what is happening to your skin, not the country you live in.
Whether it’s dry skin, oily skin, combination skin, acne, clogged pores, skin discolorations, wrinkles, sagging, rosacea, eczema, seborrhea, milia, etc., the ingredients that address those skin concerns are the same for everyone no matter who they are.
When you founded Paula’s Choice, he did it to combat misinformation. Do you think the industry has improved or worsened?
It has definitely gotten worse because the amount of misinformation and misleading information available is overwhelming. It’s so frustrating and sad to see the completely wrong things about skin and skin care repeated over and over again.
What are some of the products that the beauty industry should ditch completely in terms of efficacy and environmental harm?
Daytime moisturizers that do not contain sunscreen and any product with bioactive ingredients that comes packaged in a jar (once you remove the cap from the jar, exposure to air and light begins to degrade these vital and effective substances).
Additionally, harsh scrubs, harsh cleansing brushes, and drying soaps / cleansers damage the skin’s surface, destroying its protective barrier, making the skin more vulnerable to environmental damage, dryness, breakouts, and aging. premature. Lastly, any product that contains irritating ingredients and all products that make false or misleading claims.
There has been a boom in clean beauty brands in the country. How do you define “clean” in terms of beauty?
At the heart of everything I’ve written, every product I’ve formulated is based on my passion for consumers to only use safe and effective skincare products that, based on published research, are shown to work as claimed. I call this vision of skincare “clean and smart beauty.” This means that the best products are those that contain the most beneficial blends of natural ingredients plus a smart selection of safe and effective natural and synthetic ingredients.
The reason smart, clean beauty is so vitally important is that it is what research shows is best for healthy, beautiful skin in the short and long term. Everyone should avoid any ingredient, whether synthetic or natural, that research has shown can cause irritation, inflammation, or damage to the skin in any way.