Beyoncé has created a clothing line in honor of black jeans.
Adidas’ “Ivy Park Rodeo” collection launched Friday with the Houston music superstar in cow-print leggings, top and cowboy hat.
It also features actor Glynn Turman (House of Lies, The Wire, A Different World) a real life cowboy, dressed in a denim tracksuit while riding a horse. Beyoncé’s mother, Tina Knowles Lawson, and the Houston rapper Monaleo and Tobe Nwigwe are also in the campaign.
Inspired by the inimitable style and undeniable influence of black jeans and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of black men and women on American Western culture.
She is also featured in Roc Nation’s Snoh Aallegra ad campaign.
Beyoncé says Houston Chronicle His childhood trips to the Houston Rodeo inspired the line while pointing out that American history needs to acknowledge more stories of black, brown and native cowboys.
“After understanding where the word ‘cowboy’ came from, I realized how many stories of black, brown and native cowboys are missing from American history,” said Beyoncé. “I am proud to represent the culture of Houston, my roots and all the people who understand fried Snickers and fried turkey legs.”
“The collection fuses fashion with western tradition and features buckles, chaps and a cow print in an unexpected mix of purple and brown. There are wide-leg denim pants and bodysuits, a denim tracksuit and a fisherman’s hat, a canvas fanny pack, and even a cowboy hat, among other pieces. ”
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