Lately, various celebrities have come forward to underscore the importance of sustainable fashion. Vidya Balan amplified the noise during the promotions of Shakuntala Devi. And now, there is an unexpected entrant in the crowd: Boney Kapoor.
The producer was recently seen at a screening of his daughter Janhvi Kapoor’s film. Roohi, and what caught our attention was his mask. While seeing one with her might be a common sight, what made Kapoor stand out was the fact that hers was made from a kurta! And in case you’re wondering how we know that, well, it was written on it.
In the images, he can be seen with his loose white signature. kurta and matching pants. His mask also matched and on it was written: “I used to be a kurta.” With this, the 65-year-old producer could have won the sustainability game.
Over the years, various designers have struggled with the need to transition to sustainable fashion. In an interview with indianexpress.com, designer Masaba Gupta had stated: “Sustainability will become a big, big topic and people and brands will start buying and investing in things that are more sustainable, benefit the environment and are better for them too.”
This has exploded in a big way during the pandemic as many made and are making masks out of their clean old clothes. In a video, Balan had shown how to turn an old blouse into a mask. “Ek purani sari ko kaat kar bahut saare masks ban sakte hain, ”She had written.