LOS ANGELES, July 4, (Variety.com) – It won’t be a record book weekend, but this year’s July 4 box office is a notable improvement over the 2020 edition.
The box office boost is due to a trio of new films, the kid-friendly “The Boss Baby: Family Business,” the gruesome thriller “The Forever Purge,” and the satirical comedy “Zola,” each of which attracts very different movie audiences. Also propping up gross national income are a number of holdovers, namely “F9: The Fast Saga” and “A Quiet Place Part II”.
Despite three new national releases, “F9” again triumphed over the competition and took first place on the box office charts. The ninth entry in Universal’s “Fast and Furious” saga added $ 24 million over the weekend, a 66% decrease from its inaugural exit. “F9” should end Monday’s holiday with $ 32.7 million, bringing its national account to $ 125.8 million.
In a rare feat, Universal Pictures took the top three spots on the North American charts. Second, the studio’s animated adventure “The Boss Baby 2” grossed $ 17.36 in its first three days in theaters and is expected to end the extended four-day weekend with $ 23.07 million in ticket sales. The follow-up film, with a voice cast by Alec Baldwin, James Marsden and Amy Sedaris, cost $ 82 million to produce.
Although “The Boss Baby: Family Business” marks a solid start to times of pandemic, it is a drastic decline from the first film. The 2017 film “The Boss Baby” debuted with $ 50 million and ended its box office streak with $ 175 million in the US and $ 527 million globally. Unlike the original, “The Boss Baby 2” is not only available in theaters. It is also played on Peacock, the recently launched NBCUniversal online platform, in an attempt to grow subscribers and compete against Disney Plus, HBO Max and Netflix in the streaming wars.
At No. 3, “The Forever Purge,” the latest installment in Universal and Blumhouse’s dystopian horror franchise, grossed $ 12.75 million over the weekend and expects to post $ 15.86 million in revenue on Monday. While in line with industry expectations, those numbers mark the lowest debut for the long-running, commercially successful R-rated series. Films in “Purge” typically have an opening price of between $ 20 million and $ 30 million. Overseas, “The Forever Purge” generated $ 3.6 million from 22 international markets, bringing its global total to $ 16.3 million. Still, with a price tag of $ 18 million, “The Forever Purge” shouldn’t have much trouble making a profit in theaters.
At the independent box office, A24’s acclaimed dark comedy “Zola” started with a solid $ 2.4 million across 1,468 theaters. The film, directed by Janicza Bravo and inspired by an epic Twitter thread about a Florida road trip that takes a wild turn, opened Wednesday and screened to sold-out crowds at art venues in New York, Los Angeles. , Atlanta and Austin. Taylour Paige and Riley Keough star in the film, which premiered at the Sundance Film Festival in 2020. Feeling “Zola” would be a draw draw on the big screen, A24, the studio behind indie favorites like “Lady Bird,” ” Uncut Gems “. “And” Minari “chose to delay the movie’s theatrical release rather than debut it on video-on-demand platforms. A24, in a Sunday press release, reported that specialty theaters saw some of their best gross receipts of the year.