Brian Nolan has been named Executive Vice President and Executive Vice President of Marketing for Motown Records.
In the new role, Nolan joins the UMG-owned label executive leadership team. As such, he will help guide the company as well as oversee Motown’s marketing teams and initiatives.
Nolan will report to Motown President and CEO Ethiopia Habtemariam, a position he has held since March.
Throughout his career, Nolan has held positions in radio promotion, sync licensing, brand associations, sports marketing, original content, and international marketing.
In 2017, Nolan was executive vice president of Capitol Music Group (CMG) and a director of seventeenfifty, where he achieved a series of brand partnerships and campaigns for a diverse range of artists.
This included multiple deals for Lil Baby and PepsiCo and a series of campaigns for Halsey with Beats By Dre, including a 2019 global Christmas campaign that helped power the artist’s single, Without me, to become one of his biggest hits so far.
Nolan’s other accomplishments include a Mountain Dew and Migos deal that featured the trio and their original song, Position to win, in a year-long national television ad campaign, as well as the location of Migos’ Sauteed on TNT’s All Star Weekend 2018 promotional spots.
In 2017, Nolan created the Bonus Tracks program (through CMG’s partnership with the Compton Unified School District at Dominguez High School) in which students learn about careers within the music industry through in-person seminars. at school.
The program includes college scholarships and has expanded to multiple markets in the US This includes Nashville, and will launch in Atlanta in 2022.
Working alongside executives like Dr. Menna Demessie, Nolan serves as a member of Universal Music Group’s Task Force for Meaningful Change, an initiative launched in 2020 to support the black community both inside and outside the walls of his company.
Nolan also serves on the board of the West Coast chapter of the TJ Martell Foundation.
Before joining CMG in 2017, Nolan spent 12 years at Columbia Records / Sony Music, most recently as Vice President of International Marketing for Columbia.
In that role, he led international marketing campaigns for David Bowie’s ★ album, one of the best-selling global releases of 2016. He also led international marketing campaigns for Depeche Mode, John Mayer and Russ.
Prior to assuming that role, Nolan was vice president of Sony Music’s in-house creative agency, where he co-created Culinary Beats, a CITI-branded original series that ran for two seasons on Yahoo! – and On The Road, which aired on The Travel Channel.
He also executive produced the YouTube original series Best.Cover.Ever, which aired in 2017.
Nolan has played a key role in the development of J. Cole through his work promoting rhythm and sports marketing, Motown says, and was named one of Linkedin’s Next Waves in 2015.
Nolan was also one of Billboard magazine’s 40 Under 40 in 2014, 30 Under 30 in 2009, and Street Information Network (SIN) Executive of the Year Mixshow in 2008.
“Brian sees the big picture.”
Ethiopia Habtemariam, Motown Records
Ethiopia Habtemariam said: “As we continue to build Motown, I am excited to bring together leaders who are not only innovative in their approach to their work, but also thoughtful, deliberate, and committed to supporting our artists and bringing their vision to the world.
“Brian sees the big picture and draws on his experience in advocacy, international marketing, brand partnerships and timing, allowing him to understand how to connect the dots and create synergies for robust and comprehensive global campaigns.”
“I have been preparing for this position for over 20 years.”
Brian Nolan added: “I have been preparing for this position for over 20 years and I am very grateful to Ethiopia for the opportunity.
“We are building an incredible new legacy at Motown and I am extremely proud to be doing determined work to help bring the vision of our artists to fans around the world.”Music business around the world