Campaign Management Tools: Campaign Tools and Trends for 2022


2022 campaign management tools: what you need to know

Looking for campaign management tools? So, you are preparing your political campaign or advocacy program for the 2022 cycle and you are already starting to find that you cannot keep track of all the campaign tools you need. Do not be afraid. We are back with our 4th edition of the List of 100+ best campaign management tools. This year’s release will make it easier for you to choose your campaign tools!

The tool list will help you decide on campaign tools like never before because we’ve updated it with new tools, Joe 2022 picks, improved categories, and an easy-to-use interactive navigation tool. Check out the trends and tool tips below, or go ahead and get started if you already know what you’re looking for!

So what are the new campaign tools trends on the list of the 100 best campaign management tools? Here is a quick analysis of the trends for 2022 tools:

User Generated Content: Just a couple of years ago when we started this list, there was only one option when it came to creating videos. There are now a lot of great options. These tools enable video integration in a number of ways, from user-generated content to canvasing.

More integrated toolset: Many platforms have embarked on an acquisition and development race to have an integrated toolset that can encompass multiple tools under a single umbrella. Some of these are better than others. But expect this consolidation trend to continue.

Canvas tools are back: Canvas tools have never left our list, but Canvas tools are back and there are many good options and even video, social and fundraising integrations that are easier and more intuitive than before.
Fundraising, budgeting, and compliance have long been the most popular category for campaign tools, and now there are more of them than ever.

Venture funded instruments: The tools have evolved and so have the funding. For example, Every Action and NGP VAN were just part of a $ 2 billion deal, and many more of these instruments are funded by venture capital.

Joe’s 5 best tooling choices of 2022

We’ve looked at hundreds of advocacy, policy and campaign management tools to provide a broader range for you. Our categories have been refined to ensure they reflect the most important functions of each tool to facilitate the overall search process. Each category is associated with an icon so you can easily identify what features each tool can offer you while browsing both the PDF version and the interactive version of our list. We’ve also added some new tools for you to try and updated Joe’s Picks to point out the tools we think are the best.

to brag: Video tools have grown up. Vanta is the tool we use the most for video engagement, but there are many options in this category including Soapbox, StoryVine, and GatherVoices.

StreamYard: A tool that gives you the ability to add chyron and other visual effects to live or recorded live video. We used this for our #WorkshopWednesday video for the past year and I find it an accessible and easy to navigate tool.

ballot ready: BallotReady is a suite of tools that allows users to create both approved candidate voter guides and election day voting plans. BallotReady can get important information quickly and easily, so voters don’t scratch their heads at the polls.

Call me: CallTime simplifies the fundraising call process by searching for donors for you. With CallTime, you can estimate a donor’s likelihood of donating, determine a reasonable request based on past data, and track call notes and reminders.

Digital 8: From NGPVAN and EveryAction, Digital 8 is still the most comprehensive suite of digital tools that enables campaigns and organizations to raise more money and drive more action. Digital 8 offers a self-contained suite of email, online and social tools with one-click actions, as well as modules optimized for mobile viewing, social matching and Facebook ad integration.

Bonus choice:

Spoils of war: Warchest is a budgeting solution that stores all your expenses and contributions in one place. Warchest allows for collaboration and provides read-only accounts, so you can share your budget with others without putting too many chefs in the kitchen.

Do you have questions or need more information about the tools for the 2022 campaign? Write us a note!


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