Shortlisted for this year Bell The Tech Awards have been announced, to be held at the Hilton London Bankside on Tuesday 6 June.
EssenceMediacom and MG OMD lead the nominations, with nine and eight shortlisted entries respectively.
Sponsored by the independent global outdoor media agency and technology services company Talon, the awards presentation and luncheon will showcase innovation and invention from the best technology companies working in the UK.
Categories include Best Use of AI, Best Use of Experiential Technology, Best Use of Paid Social, Best Audience Engagement, and Integrated Campaign of the Year.
The event is not just a celebration of the good and good of the industry, it is also the perfect opportunity to network with colleagues and a number of key people working on the cutting edge of contemporary technology.
“At Talon we are passionate about technology and our best-in-class proprietary technology platforms have accelerated digital solutions across OOH,” says Talon Group CEO Barry Cupples.
“He Bell The Tech Awards are the perfect way for companies that share that passion to showcase the incredible work they’ve accomplished over the last 12 months; we are delighted to be the main sponsors.
“The quality and breadth of the work on display within this list exemplifies why this is one of the most exciting sectors of our industry. I can’t wait to see who wins on June 6!”
Anna-Louise Gladwell, CEO of AnalogFolk, has been appointed chair of the judges, leading a team of 13.
More information, including how to reserve your spot at this year’s event, can be found here.
Here are the complete lists:
Better audience participation
Perion, for UNICEF USA’s partnership with Perion
EssenceMediacom UK, for Universal: Dream Big Dreams with Sing 2
Talon, for using out-of-home technology to drive parents to the store and online for Schuh
UM, for Amex ‘Summer Drop’
Better use of AI
Adthos, for creating a new frontier in audio advertising using synthetic voice
RTB House, because RB House’s deep learning drives Mercedes-Benz advertising
Accelerationfor using ChatGPT to automate Universal’s data processing tasks
PHD International Ltd MMP, for multi-brand activation
RAPP, for Foundry
Xaxis, for Visibility for real – Xaxis, The&Partnership, Acceleration & Toyota
Best use of creative customization
Goodstuff, for How The AA Delivered a Renewed Sense of Freedom with Ozone
Imagination, for Visa Masters of Movement
Best Data Usage, sponsored by Ada, by Talon
Bruketa&Zinic&Grey, for anxiety meter with AI
Acceleration, for Shell’s Go Well – Here For You 2022 campaign
Goodstuff, for Real People, Real Stories – Rural Areas at Risk
Merkle UK One Ltd, for Revamp proactive personalization automation leads to industry first results
MG OMD, to manage the capacity in LNER with 1PD
Permutive, for Permutive and Penske Media: Driving value for advertisers with proprietary data
RAPP, for KFC Rewards Arcade
Xaxis, for Making the Run for Life Unmissable, GroupM Nexus, EssenceMediacom and Choreograph, for Cancer Research UK
Best Use of Experiential Technology, sponsored by Grand Visual, part of Talon
Accenture song, for live broadcast
EssenceMediacom UK, for Subway: Make Your Own Footlong
Imagination, for Visa Masters of Movement
Infillion, for Sonic Prime: Enter the Shatterverse
Mediahub, for Python Attention Optimizer
Merkle UK One Ltd, for Revamp proactive personalization automation leads to industry first results
MG OMD, for the launch of Nissan ARIYA – Nissan Electrified Labs: the Metaverse
Best Use of Experimental Technology, sponsored by Grand Visual, part of Talon
MG OMD, for the launch of Nissan ARIYA – Nissan Electrified Labs the Metaverse
SharpEnd, for How Boots Revolutionized Discreet Patient Engagement with IoT-Enabled Connected Packaging
Talon, by Driving footfall for the Hollywood Bowl and Puttstars using experimental technology outside the home
WongDoody, an Infosys company, for The Financial Times Climate Game
Wunderman Thompson Zrt., for Red Bull Galaxy Battle
Best use of Insight
Accenture song, for live broadcast
PwC, for the ISBA and PwC Program Study II
RAPP, for KFC Rewards Arcade
Storycatchers, for hacking ‘Skip Ad’ functionality to save lives
Better use of paid search
EssenceMediacom UK, for Boots: Optimizing omnichannel offers
MG OMD, to enter teaching
OMD UK, for Barclays Home Insurance
Better use of paid social networks
MG OMD, to make the leap
OMD UK, for Hollyoaks ‘Long Walk Home’
Best Use of Technology Outside the Home, sponsored by Talon
Accenture song, for live broadcast
EssenceMediacom UK, for Subway: Make Your Own Footlong
EssenceMediacom UK, for Lumo: Cure Your Flight Shame
RAPP, for the launch of the Samsung Galaxy Watch4 in the UK
VIOOH & Sightline (Kinetic), for breaking news with Times Radio and programmatic DOOH
Integrated Campaign of the Year
EssenceMediacom UK, for Universal: Dream Big Dreams with Sing 2
MG OMD, for Enough – Violence against Women and Girls
OMD UK, for Derry Girls x Smash Hits
Tug Agency, Dairy & More: Making Digital Work Harder with Data Insights
Location-Based/Proximity Marketing Campaign of the Year, sponsored by Talon International, part of Talon
Accenture song, for live broadcast
AdMaxim, for the AdMaxim x Carat x Pizza Hut Winter Footfall campaign
EssenceMediacom UK, for Lumo: Cure Your Flight Shame
RAPP, for the launch of the Samsung Galaxy Watch4 in the UK
Talon, for How a Location-Based OOH Campaign Made “Busy Inspiration Seekers” Rethink John Lewis
More Effective Use of Programmatic Media, sponsored by Atlas, by Talon
EssenceMediacom UK, for Lumo: Cure Your Flight Shame
Hawk, for Rail Delivery Group: Cross Channel National Recovery Campaign
Mediahub, for Python Attention Optimizer
PHD International Ltd, for MMP – Multi-brand Activation
Start up of the year
AnalogFolk Group, for Con Robots
Liberty Hive, for Tech Meets Talent
Technology as part of a campaign: Retail
EssenceMediacom UK, for Subway: Make Your Own Footlong
Finecast, for SodaStream – Press to improve
Goodstuff, for Where Science and Magic Meet
MG OMD, to create a difference that matters with SpecsTech
VIOOH & Sightline (Kinetic), for M&S and Goodmove: first adapting a programmatic DOOH medium
Tech Diversity Champion of the Year
Lumina, Marie Hattar
technology for good
BBD Perfect Storm, for Ukrainian welcome text
Good-Loop, to decarbonize digital advertising
MG OMD, for every mind matters
OMD UK, for Hollyoaks ‘Long Walk Home’
Storycatchers, for hacking ‘Skip Ad’ functionality to save lives
Wavemaker UK, for Meet Your AI Breastfeeding Friend
WongDoody, an Infosys company, for The Financial Times Climate Game
Check out last year’s Campaign Tech Awards winners here
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