Carrefour will open two branches in Kisumu as it hopes to reduce the dominance of the Naivas Supermarket and gain a share of the city’s growing middle-class shoppers on the lake.
The French retail giant relies on its strategic location at United Mall along the busy Kisumu-Kakamega Expressway and Mega Plaza in the central business district to stamp its presence against former players from the region.
However, Naivas’ announcement to open its third outlet in the main Simba Club Hall, which is located a few meters from Carrefour’s property in United Mall, could spoil the party for the new entrant.
Naivas commercial director Willy Kimani confirmed that his new store will open in the middle of next month.
Among other items, the new Naivas Supermarket will offer packaged food, fresh vegetables and fast-moving consumer goods such as beverages. They also want clothing and electronics in stock.
“We should open the store at the beginning of the third week of July,” Kimani said in response to Business Daily consultations, adding that the food market concept is in line with its strategic mission to extend the modern design series to all major urban centers.
Carrefour is known for stocking a wide range of food items and a variety of non-food items. Naivas has also marked up its store and put the finishing touches on its open terrain where vehicles will be parked.
The opening of a new branch comes almost a year after they acquired a 24,000-square-foot space at the Mega City Mall along the busy Kisumu-Nairobi highway.
Carrefour takes over the previous spaces occupied by Tuskys, which closed its store under the weight of debt.
Our effort to obtain the exact date of its launch, however, had a drawback as the administration did not commit to when they will begin operations in the lakeside city.