Chelsea have recruited Trivago as the club’s official training wear partner. The multi-year partnership will begin after the club’s last Premier League match on 20-21. As part of this agreement, Trivago will be present on the club’s training team for the men’s, women’s and academy teams.
Chelsea CEO Guy Laurence said: “We are all looking forward to that moment when we can travel freely again, whether to watch Chelsea or to spend a long-awaited vacation away from home, so I am delighted to welcome trivago to the Chelsea family. With a truly best-in-class global platform, we will be proud to wear the trivago name on our men’s, women’s and academy training wear. “
Before signing an even more lucrative contract with Liverpool, Nike signed a long-term contract with Chelsea. The deal with Nike was reportedly worth more than $ 1 billion over 15 years and was Nike’s largest deal with a Premier League club at the time. Nike has been the official uniform supplier for Chelsea since the 2017/18 season after ending its 11-year association with Adidas.
Chelsea also signed an initial three-year contract with the British telecommunications company Three as the club’s senior partner, which would see Three’s “3” logo emblazoned on Chelsea uniforms. Three replaced Yokohama Tyers as primary sponsors, as the company decided to take on a lower-level partnership with the club. The deal with Three will cost an amount comparable to the $ 52.5 million that Yokohama had previously offered.
Chelsea He is currently struggling in the Premier League to finish in the top four. Qualification for the Champions League will give the club more income after a season affected by a pandemic. The London-based club is also looking forward to the Champions League final against Manchester City on May 29. Meanwhile, Chelsea’s women’s team fell short in the final leg of the Champions League against Barcelona this week after lifting the league title.