Communication experts in support of work are launching a new platform called CONNECT which will aim to connect local parties with people working in public relations who can advise activists and equip them with new tools and skills.
The ‘Labor in Communications’ initiative – a professional network of over 1,500 party supporters working in the corporate communications and public relations sectors – was supported by Anneliese Dodds.
The Labor Party chairman said, “I am delighted that we are bringing together this expert group of communicators to help us do better at what they do best: communicate complex ideas simply and directly.
“Work has the ideas, policies and vision to change this country. Now we have to go out and do it locally – house by house, door by door – and Labor in Communications will help us do it. “
Joblist understands that a backend system will connect Labor in Communications members to local parties. Field activists in England, Wales and Scotland will be able to engage with the project through the LIC site.
The project will see Labor in Communications’ membership mapped alongside constituencies, allowing local parties to access experts who can help model local campaigns and provide advice on broadcast, social and digital, message testing, graphic design and media relations.
Labor in Communications intends to deploy expert volunteers in local parties starting from the most marginal constituencies, offering “one-to-one tactical advice” to contribute to the efforts to elect councilors, mayors and parliamentarians.
Laura Griffiths, Labor in Communications advocate and head of CONNECT, said: “As a longtime local activist in a fringe seat, I know how difficult it can be for the people who would like to vote for us on the doorstep to relate to messaging politics. made in Westminster.
The vice president of Watford Labor added that CONNECT will “bridge the gap” between “national and local”, addressing the “disconnection” that “has kept us in key posts” and improve the Labor Party’s electoral chances.
I work in communications issued a report in September called ‘Ready for the future‘, which advised the Labor Party to “make fewer political announcements and focus on a handful of those already announced.”
The group said Labor had announced more than 200 non-Covid-related policies since Keir Starmer took over and said “announcing fewer policies would ensure that the ones they announce would be cut more.”
He urged Labor to invest in digital, reintroduce a policy commitment charter, embrace relationships with companies of all sizes, create a communications-focused political cabinet, and hold shadow cabinet meetings outside London.
Do you appreciate our free and unique service?
LabourList has more readers than ever, but we need your support. Our coverage dedicated to workplace politics and personalities, internal debates, selections and elections is based on donations from our readers.