Create kindness, one comment at a time


TikTok, the leading destination for short-form mobile videos, through its recent #Create kindness campaign, addressed important issues, including taking steps to end cyberbullying and negativity on the platform. One of the many initiatives within the campaign was a #CreateKindness hashtag challenge, which encouraged users to spread kindness within the community by sharing heartwarming videos and leaving inspiring comments on others’ posts. TikTok users in the Philippines were ready to rise to the challenge, showing how, among Filipinos, kindness always wins!

Since its launch, TikTok’s #CreateKindness campaign has already generated over 400 billion views from nearly 50 billion video creations that reflect kindness. Over 2 billion videos using heart-shaped stickers and creative effects celebrating kindness have been shared on the platform by users around the world.

Create kindness

With nearly 475 million videos in total, the Philippines is the second largest market for content created using heart-shaped stickers, after the United States.

Hashtags focusing on love and respect also played an important role in promoting the #CreateKindness campaign and spreading the word about it among creators around the world. In the Philippines, the most popular kindness hashtag is #Puso, with nearly 9 million posts.


Besides #Puso, which is a Tagalog word meaning heart, other kindness hashtags used by Filipino creators are #Tulong, which means help, and #Pagmamahal, which translates to love.

In the Philippines, one of the #CreateKindness campaign activities was a #CreateKindness webinar in July, which aimed to combat cyberbullying through kindness and compassion. Guest speakers included TikTok creators Julienne Ipapo and Alec Cuenca, Josel Anne Miolata of the Philippine Mental Health Association, Inc., and Maribeth Santiago-Chua of the Department of Education’s Child Protection Unit.

Creators advocate kindness and respect online

Additionally, TikTok recently partnered with six well-known creators from across Southeast Asia in a video titled “From Meanies to Goodies” to encourage users to behave responsibly online.

In the video, each creator reacts to comments taken from their TikTok videos, ranking them from “bad” to “nice”. They also share the impact each comment has had on them, both for good and for bad. These highlight how, while comments may seem insignificant or harmless to some, they can leave a big impact on the recipient and even their family members.

Among the six was the Filipino creator Ayn Bernos, who used TikTok as a platform to inspire others through her journey of self-love, support body positivity, and challenge colorism in the Philippines. When asked how her loved ones feel about the comments she receives, Ayn shared, “I’ve talked to my family about this. Many of them are really proud, especially with the nice comments. However, every time we see comments. bad, insulting comments, I think they hurt them too. “

To see the reactions of the creators and hear their stories, watch the full video below:

Meaning of goodies

“We are constantly making TikTok a safe and supportive environment where creativity can thrive. Through this video, we aim to start more conversations about the importance of creating kindness online through the content shared by users or the comments they post. We really appreciate our creators for speaking bluntly about their experiences on the platform and hope they can inspire others to think before they publish, ”said Kristoffer Rada, TikTok’s head of public policy.

Choose, celebrate and create kindness on TikTok. Download the app on your iOS Other Android devices to get started.


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