Cryptocurrency and the rise of the user-generated brand
In the whirlwind of excitement and debate about where cryptocurrencies are headed and whether they are legitimate, sustainable and prudent investments, there is an overshadowed conversation of interest to those in marketers: Are they (BTC), Ether (ETH), From Cardano ADA, (LTC), , Dogecoin (DOGE), etc., encryption marks?
And, if so, how are those brands created and what role do they play in the adoption of each currency? Or, for that matter, how does the brand collectively contribute (or detract from) value to the legitimacy of a cryptocurrency as it seeks greater acceptance / widespread use?
Rich feldman He currently leads the marketing of Finario, an enterprise capital planning SaaS provider. Previously, he was Chief Marketing Officer at PrimaHealth Credit and Owner / Agency Partner and Chief Strategy Officer at Doner CX (part of the MDC Partners (NASDAQ 🙂 Network), where he led CRM, analytics, digital media and other areas of the business. Rich has lectured on strategy in the New York University Master of Marketing program at Syracuse University and is an adjunct professor at the University of Western Connecticut, where he is a member of the advisory council for the Ancell School of Business. He is also the author of the book Deconstructing the creative strategy.
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