Pizza Hut and EG Group, a leading grocery retailer, today announce their new franchise partnership to expand Pizza Hut’s footprint in the “on-the-go” travel market.
As a franchisee, EG Group will operate eight new Pizza Hut stores in service stations across the UK by the end of 2021.
The expansion will bring investment into local communities, creating approximately 90 jobs and growth opportunities for new and existing team members. The first store operated by EG Group is expected to open in the Hartlepool area in the coming weeks.
As an affiliate, EG Group will retain Pizza Hut’s hallmark and familiar menu, while providing a new option for customers to order on the go. This will allow Pizza Hut Delivery to further adapt its offering in line with customer demand and the industry’s broadest trend towards affordability.
This is Pizza Hut’s latest partnership to further grow the brand in the UK and Europe. A year ago, Pizza Hut announced plans to open 125 new locations over a three-year period, creating around 2,000 additional jobs.
Innovating when cut
Pizza Hut is always looking for exciting new offers for customers: thanks to the partnership with the EG Group, Pizza Hut products will now be readily available to customers on the go and sliced in a number of EG Group gas stations.
The stores operated by the EG group will offer five classic flavors including Margherita, Pepperoni, Supreme, Meat Feast and Veggie Supreme, in addition to the new addition the Beyond Meat Supreme pizza.
EG Group stores will cater to various dietary needs, including Beyond Meat Supreme and vegetarian options.
Pizza Hut constantly invests in new ways to delight its customers and regularly brings exciting and innovative products to its menu. Along with its sliced model in the EG Group headquarters, Pizza Hut Delivery also launched the Beyond Meat range without meat this year, as well as pizza for roast dinner. Pizza Hut continues to answer consumer demand with options that include low calorie buns, as well as providing calorie information on the website.
Neil Manhas, General Manager of Pizza Hut Delivery in the UK, commented: “We are extremely excited to partner with EG Group to create more opportunities for our communities and continue to invest in the brand our fans know and love. EG Group has extensive experience in forecourt retail, catering service management and its expertise as a global leader in this specific type of retail make them the ideal partner to guide us in this new market.
“This partnership demonstrates our commitment to adapt to customer demand by expanding our offering. This would not be possible without the incredible work of each of our affiliates and team members, who have helped us continue to grow after the pandemic. I appreciate their dedication to the Pizza Hut brand ”.
Mohammed Tayab, Food & Beverage Director – Europe at EG Group, said: “We are proud to partner with Pizza Hut to bring another global restaurant services brand to our customers in convenient locations across the UK. We are thrilled to develop our existing relationship with Yum !, as we already work with KFC and manage a large number of restaurants on the EG group estate. We look forward to trying out the pizza by the slice and making it a resounding success. “
Franchise partnership: growing together
Pizza Hut has operated as a franchisor in the UK since 1973 and now operates 600 Huts across the UK. This partnership builds on Pizza Hut’s position as the franchisor of choice, enabling franchisees to develop, manage and invest in successful businesses.
This focus on innovation and growth has been a hit with UK customers. During the peak of the block in 2020, Pizza Hut Delivery UK delivered more than 565,000 additional meals (March – early July) compared to the same period in 2019. The strategy has paid off in the long term, with Pizza Hut Delivery enjoying of a double digit. year-on-year sales growth in the second half of 2020, with sales continuing to grow throughout 2021.