Competition in the e-commerce industry is intense and requires innovative strategies that businesses can use to engage customers, maintain loyalty, and generate referrals. The data generated by peer-to-peer (P2P) platforms can provide a competitive advantage through unique insights that reveal customer preferences, product quality, and upcoming trends. P2P platforms exist in almost every consumer sector, making them a rich source of data for mainstream, alternative, and niche categories, as long as no personal or copyright-protected data is collected: Goods and services Money lending platforms P2P cryptocurrency exchanges Fundraising and crowdfunding platforms Online freelancing and talent search platforms Ridesharing services All of these platforms……