FP trendJune 18, 2021 10:08:22 AM IST
Facebook will launch new tools for administrators that will allow them to monitor their communities. It will give you a clearer view of posts and community members. The AI-powered feature will help admins identify “contentious or unhealthy conversations” happening in the comment section.
The feature that handles conflicts in Facebook groups is called Conflict Alerts. It is similar to the app’s existing feature, Keyword Alerts, which helps administrators create custom alerts whenever questionable or unhealthy comments occur. Conflict Alert will use machine learning models to identify problems and alert the administrator. Once alerted, administrators can act immediately by removing comments, pulling users from a group, limiting the frequency of people to comment or the frequency of comments that can be made on certain posts, etc.
The tools will help administrators automate content moderation, reduce promotional content, and ban certain links to reduce unwanted promotions, block newcomers, reduce spam rates, and more.
Meanwhile, a report in The edge stated that the operation of the function is currently unclear. The US-based company has not clearly stated how the feature will identify “contentious or unhealthy conversations” when the portal contacts them for comment.
However, a spokesperson familiar with the matter said the company will use machine learning models to identify “multiple signals such as response time and comment volume to determine whether engagement between users has caused or could lead to negative interactions.”
It can be assumed that conflict alerts use artificial intelligence systems similar to those used by Facebook to Flag abusive speech in the place.
Facebook added that the conflict alerts are still in test mode. The last day of availability for the feature has not yet been revealed.