Facebook is building a children’s version of Instagram for kids under the age of 13 according to a recent report from BuzzFeed News. Currently, the policy of the Facebook-owned platform prohibits children under the age of 13 from joining the application. The leaked internal company post reveals that the company’s top priority in building the app is security and privacy.
According to the report, the internal announcement was made by Instagram VP of Product Vishal Shah. It was posted on the employee message board earlier this week.
“I am excited to announce that in the future, we have identified youth work as a priority for Instagram and added it to our H1 priority list,” Shah wrote on March 18. “We will build a new youth pillar within the community. Product Group to focus on two things: (a) accelerate our integrity and privacy work to ensure the safest possible experience for teens, and (b) create a version of Instagram that enables people under the age of 13 to use Instagram safely for the first time. “
The leak also suggests that the company’s children’s project will be overseen by Instagram chief Adam Mosseri and Facebook VP Pavni Diwanji. Diwanji previously worked on the YouTube Kids app with Google. The upcoming app will provide a parent-controlled experience that will help children communicate with their friends and discover new hobbies that interest them, according to a statement from a Facebook spokesperson to Business Insider.
This information comes a few days after Instagram mentioned on its blog that it is working to make the platform a safe place for children. Instagram said it is working on ways to improve whether the children who sign up are above the minimum age by developing new artificial intelligence and machine learning technology. This will also help them filter out inappropriate content for users under the age of 18.
In addition, a new security feature has been introduced that will prevent adults from sending messages to users under 18 who do not follow them. Instagram will notify adults that texting them is not an option.