Facebook announced today that it is rolling out the ability to create and share Instagram Reels on the platform. Short videos are very popular in India and there have been several apps that have tried to capitalize on Bytedance’s TikTok ban. Facebook will follow in the footsteps of Instagram with the introduction of Reels.
Here’s how to create a reel on Facebook
# At the top of your Facebook news feed, select Reels or Short Video.
# You can capture video clips using the in-app camera and upload videos from your smartphone’s camera roll as well. You can also use the timer to record videos hands-free.
# You can inspect, trim and edit various videos suitable for your reel.
# You can add the original audio while recording or add audio later or search and choose a song from the Facebook music library.
# You can choose the augmented reality (AR) effects available in Facebook’s AR library, which also includes creator effects. Facebook also gives users the ability to add different AR effects on multiple clips in a video.
# Users can change the speed of the video if they want it to be in slow motion or fast forward. Also, they can change the speed of the video or audio separately.
# Once the reel has been created, users can share it in their feed. Facebook offers the option to choose the audience for this reel. They can share it with people on their friends list, make it public, or set their own custom audience for whom the reel will be visible.
Facebook has announced that it is testing a feature for Instagram content creators in India that allows them to share their reels on their Facebook accounts. The social media giant also offers people with public accounts to recommend their reel to people on Facebook.
A limited number of content creators on Instagram in India have also been given the ability to have their reels recommended on Facebook. The list includes popular content creators and sports personalities such as Pooja Dhingra, Ashish Chanchlani, Masterchef Pankaj Bhadouria, Suresh Raina, Harbhajan Singh, and others.