Facebook Inc said on Monday it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts.
In the test, some Indian users who create the 30-second long reels on Instagram will have the option to recommend them on Facebook.
Additionally, the social media giant said it will have its own version of the reels feature in the main app.
“In India, we are testing the ability of Instagram creators to choose to have their Reels recommended on Facebook … creators can reach new audiences and people can create and discover more entertaining content,” a spokeswoman for Facebook.
The Instagram reels feature is the company’s version of ByteDance’s TikTok, in which users can record short videos for mobile devices and add special effects and soundtracks drawn from a music library.
It was launched shortly after the TikTok ban in India in June last year, after the Chinese app created a craze among Indian users for short videos.
The success of TikTok has prompted many social media companies to add short video services to their platforms, with Snap Inc’s Snapchat launching ‘Spotlight’ last November.