EXCLUSIVE: Film4 is partnering with film distributor Park Circus in a campaign to entice Brits back to the movies. Under the deal, the duo will offer UK cinemas a season of six classic features from the Film4 library, including that of Danny Boyle. Trainspotting and Jonathan Glazer Sexy beast.
The films will initially screen in Picturehouse, Everyman, Odeon, Vue and Showcase theaters across the country beginning in early July, with other venues joining the initiative in the coming weeks. It follows the reopening of UK cinemas on May 17 after the most recent coronavirus shutdown.
The other four films in the Film4 season are by Mark Herman. Brassed Off, Romantic Comedy by Stephen Frears My beautiful laundryBy Bill Forsyth Local hero, Y Bhaji on the beachby director Gurinder Chadha.
Film4’s main channel 4 will support the season with an ad campaign on all of its television channels, as well as online. Ads will be created by in-house creative agency 4Creative.
Film4 Director Daniel Battsek said: “Film4 has a long history of producing films for theatrical display. We feel we should do something to help the sector recover from the pandemic and remind the public that cinemas are still the best places to watch movies. “
Park Circus CEO Mark Hirzberger-Taylor added: “We are incredibly proud of our long-standing partnership with Film4, and we are delighted to collaborate with them on this special program this summer, comprising six of their best classic films, from back on the big screen for the public to enjoy. “
It is not the first time that iconic titles have returned to the big screen in the UK to tempt audiences. Disney relaunched the likes of Star Wars: The Empire Strikes Back when restrictions on theaters were lifted last year.