Google will launch its first physical retail store on Thursday, and the location design is billed as an “anti-Apple” experience.
The first Google Store, located on the ground floor of the company’s headquarters in New York, will allow customers to explore and buy Google hardware first-hand like Pixel and Nest devices. It will also offer repair services and practical sessions.
However, Ivy Ross, Google’s vice president of hardware design, says the store will offer more than that. “This space is designed to be a physical expression of what Google stands for.” Ross said Fast company.
The store itself occupies an entire city block and has 5,000 square feet of space. Unlike the Apple Stores, which have a minimalist and futuristic design, the Google Store will be equipped with a much more natural aesthetic with wooden floors and furniture.
“We wanted the space to continue with the design principles that our product radiates. Our philosophy is that technology should fit into our lives, not stand out. We want this space to feel human because we believe that technology is a tool to expand our possibilities. as humans, “Ross said.
According to Fast companyThis results in a space that feels “more like an interactive museum or exploratorium than a retail store.” For example, there are walls with all the products in the Nest family, with nameplates underneath.
Elsewhere, there are furniture areas designed to mimic specific rooms in a home, such as a kitchen or a children’s playroom. The “discovery boxes” feature three-dimensional animations that explain certain aspects of Google products. Three sandbox rooms allow users to test different Google hardware technologies.
There is also a large facility near the middle of a store that allows customers to immerse themselves in a specific feature of Google software. When opened, the feature will focus on Google Translate. Customers can say a phrase and see it in 24 different languages.
The first Google Store was designed in close collaboration with award-winning architect Suchi Reddy. Ross and Reddy have collaborated in the past on an exhibition for the Milan Design Fair.
“I think some brands have trouble making the leap into experience [retail]”Says Ross.” The beauty of this brand is that it is inherently experiential. My job was to bring that beauty to life. “
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