Economics expert Karl Storchmann has always loved wine, so much so that years ago, before moving to the US from Germany, he also tried creating his own wine. Coming from 1994 to 1999, when he was actually helping in the study of the Rhine-Westphalia Principle for Financial Research, he cultivated a small winery in his spare time. “I pruned and graded the vines, and I also made a little bit of wine, not a lot, like 350 containers,” recalls Storchmann, now at Brand New York College, with a laugh. “It was really nice.”
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Indirectly, what started as a hobby will affect your career schedule. In 2004, Storchmann landed a teaching job at Whitman University in Walla Walla, Washington, which was really just beginning his own move to a new place for a glass of red or white wine. Surrounded by wineries, Storchmann got a concept.

He and some wine-loving associates approached the university about funding a daily red-white-a glass of red or white wine Entrepreneurial economics. “Our team’s thinking was that it would probably be a very small spot for about fifty people,” says Storchmann. For the initial issue in 2006, they just posted a hundred duplicates.
A year later, the peer-reviewed journal, now published through Cambridge College Push, with Storchmann as commissioning editor, has something like 3,000 users from higher education institutions around the world.
“At first, our partners scoffed at the idea that our team was simply looking for a reason to drink a glass of red or white wine,” says Storchmann, one of the founding members of the Organization of American Economics, which oversees the journal. But over time, the business economics of a glass of red or white wine has become a very personal self-control, along with crossovers in the business of advertising, legislation, and ecological scientific research.
WHAT DETERMINES THE PRICE OF WINE?
To some degree, the fundamental norms of business economics are used. There is supply and need, of course: red, white, a glass of red or white wine that is limited will be much more expensive, while the much more abundant stuff is less expensive. Also note that a better white red than a glass of red or white wine should cost much more. However, exactly how do you perform high top premium assess? That’s where the points get challenging.
“WINE IS MADE UP OF A PERCENTAGE OF GRAPES, BUT THERE IS ALSO A LOT OF SHIT”.
Buying a glass of red or white wine, red or white, is actually a bit like buying a peach, says Storchmann: “A peach can be amazing and juicy, or it can even be floury and boring, but you can’t figure out what it is until you attack it.” Red, white, a glass of red or white wine has a similar problem: before you get the container box and open it, you really have no idea what’s inside, so you’re left behind looking for clues. These can include the density of the glass in the container or even the size of the cork—factors that don’t really affect exactly how the red or white prefers a glass of red or white wine, Storchmann says—but do signal to the customer that no expense has been spared in their own making.