Framework raises $ 2M Seed to create “on-demand business school” aimed at startups – TechCrunch


Business education is, let’s face it, finding it hard to keep up with a $ 3 trillion global tech startup economy that’s booming right now. High-growth companies are time-hungry, as are their executives, but the courses on offer are long, often boring, and of varying quality. Ideally, business training should be more on-demand, focused, hands-on, and byte-sized.

So this, essentially, is what Structure has come up with and now has raised a $ 2 million seed round to create an “on-demand business school.” The edtech platform claims to have more than 2,500 people on its waiting list ahead of its launch next year.

The idea is for Framework members to learn directly from technology operators at companies like Slack, ASOS, Flo Health and Netflix, via 15-minute “Frameworks” and live work sessions. Members can also make 1: 1 connections to each other. This is sometimes called “snack” content.

Framework was born out of Founders Academy, the 9-month “free alternative MBA” born out of the Founders Forum, a private network of the world’s elite tech entrepreneurs, mostly from Europe.

Support comes from LearnStart, Learn Capital’s seed fund, Evio, as well as angel programs for Atomico and Ada Ventures. It also includes angel investors including Brent Hoberman (co-founder of,, Claire Novorol (co-founder of Ada Health), Tom Foster-Caster (former COO of Monzo), Victoria van Lennep (co- founder of Lendable) and Aaron Mitchell (director of human resources at Netflix).

Asha Haji, co-founder of Framework, said, “Our mission is to nurture a new generation of technology leaders by building the ideal learning community for startups and scaleups around the world.”

Riya Pabari, co-founder of Framework added: “As two black founders, it’s also our chance to wave the flag for all the amazing underrepresented founders who deserve more attention from the VC community.”

Speaking to me on a call, Haji said: “Long learning is not available to most people working in startups due to the time consuming. What we are doing is microlearning … It’s really about do it every day, practical questions. It’s not just the content, it’s also the community. You can interact with them one on one. “

Brent Hoberman, Framework co-founder and investor, said, “Framework’s short lessons, hands-on cheat sheets and engaging community features make it the modern learning platform the industry has been waiting for, and Riya and Asha are the powerful duo to bring it to life. “


Please enter your comment!
Please enter your name here