Hyundai is a name that has given Maruti a run for its money since arriving in India. The South Korean auto giant entered the Indian market in 1996. Hyundai launched its first Santro sedan in 1998, which became a rage. Hyundai has since launched several cars in all possible segments suited to the Indian consumer. Most of them are huge hits and occupy a huge market share that is almost unbeatable. Here are some cars that have been launched but are now forgotten.
Hyundai launched Getz in 2005 and has become one of the most loved cars by early drivers. The reason, aside from the size and design, is the fact that it came with a 1.5-liter CRDI turbo diesel engine capable of delivering 110PS of peak torque and 235Nm. Although Hyundai never advertised it , the Getz diesel was the most powerful diesel sedan at the time. Sales dropped dramatically after Swift’s launch.
Hyundai Accent Viva
Hyundai Accent is relevant on metropolitan roads even now. To capture even more market share, they launched a notch down version of Accent called Accent Viva. The Accent Viva came with a 1.5 liter diesel engine and was made affordable for the masses.
Hyundai Elantra fourth generation
Hyundai Elantra has undergone many restylings since it was first launched in the Indian market. However, the fourth generation was launched way back in 2004. Currently, the sixth generation is in production and available. The others have been suspended. Hyundai had high hopes for the fourth-generation Elantra, mostly because of the toothed grille, but it didn’t live up to expectations.
Hyundai Sonata Gold
Sonata was a breakthrough in the luxury segment and became the most expensive sedan launched by Hyundai. The Sonata Gold’s headlights were also inspired by the Mercedes-Benz E-Class.Although Hyundai spent heavily on marketing by bringing Shah Rukh Khan as a brand ambassador, it didn’t work as expected. Additionally, it was competing with the likes of Honda Accord and Toyota Camry.
Hyundai Sonata Embera
Hyundai sought to replace Sonata’s failure and used the strategy to launch an even more luxurious sedan with a higher price tag to tap into the niche customer segment. The Embera performed worse than the Sonata and customers didn’t even consider it an option. While the features and design were extremely modern and eye-catching, the price tag turned customers away.
Hyundai Sonata Fluidica
The Sonata Fluidic became Hyundai’s sixth attempt and was launched in 2012. However, it came with the same problem of a high price tag that again drove target customers away. In 2012, it came with a whopping price tag of INR 18 Lakh. The design was made fluid due to its name, however, it wasn’t enough to be successful and only a few units have been sold over the years.
Hyundai Tucson first generation
The Tucson name appears to be the latest, however, Hyundai launched the first generation in 2005. The second generation was launched 11 years later, in 2016. In 2005, the Indian market was not ready for a luxury SUV. That was the time when Indians viewed SUVs as personal vehicles. The Tuscon appeared to be bulky and also carried a hefty price tag which further contributed to its downfall.
Terracan was launched by Hyundai to enter the Endeavor market segment, and Fortuner, however, couldn’t even come close to it. The Terracan was loaded with features like the AWD system and was built on a ladder frame. It was a full-size SUV and was equipped with a powerful 2.9-liter diesel engine that produced 148 horsepower and a maximum torque of 343 Nm.
Second generation Hyundai Santa Fe
Hyundai launched the 2ng to Santa Fe as CBU. At a time when Hyundai was climbing the sales charts with Santro, the customer base didn’t really consider Hyundai when it came to SUVs. Most people have opted for the Toyota Fortuner. Also, the Santa Fe offered the same features as the Fortuner but was extremely expensive.
Hyundai Santa Fe 3rd generation
Due to the failure of the second generation, Hyundai launched the third generation. The third generation had a very modern style and was extremely attractive thanks to Hyundai’s Fluidic design strategy. While the third generation has done better than its predecessor, the SUV has yet to match the Fortuner’s market share.