Gay bar joins boycott of Bud Light – Anheuser-Busch says LGBTQ community ‘abandoned’ – News Block

Surprisingly, a gay bar in Minneapolis, Minnesota, joined the boycott of Bud Light, but not for the reason that much of the rest of the country has abandoned the beer brand.

Gay bar joins Anheuser-Busch boycott

The New York Post reported that the Minneapolis gay bar known as The Saloon replaced all Anheuser-Busch products, which include Bud Light, with beers from local breweries because it feels the company has “abandoned” the awakening queer community. . of the backlash over Bud Light’s partnership with transgender influencer Dylan Mulvaney for an ad campaign.

“Anheuser-Busch had the opportunity to support a marginalized community in a way that few corporations have tried, but they abandoned that direction. We view that as unacceptable,” said John Moore, the owner of The Saloon. “I’m so protective of doing business with people who have integrity and don’t get into an anti-queer agenda.”

Instead of supporting Anheuser-Busch, Moore wants to sell beers from “local companies that actively support and grow the LGBTQIA+ community.”

One brewery supported by The Saloon is Bauhaus, which told CBS News that it is “thrilled to announce our partnership with The Saloon for a weekend of joyful celebration.”

“We are proud to say that supporting Pride and the LGBTQ+ community aligns perfectly with our brewery’s values,” the brewery continued. “We are dedicated to fostering an inclusive and diverse environment, and are honored to contribute to the vibrant Pride celebrations alongside The Saloon.”

Related: Anheuser-Busch Whistleblower Reveals The Truth Is Dylan Mulvaney’s Campaign: ‘Strategic Destruction Of Bud Light’

Anheuser-Busch loses billions

Anheuser-Busch has lost nearly $28 billion in market value since it partnered with Mulvaney in March, as conservative consumers launched a hugely successful boycott of Bud Light. While Anheuser-Busch has not yet apologized for Mulvaney’s campaign, it has taken some steps to distance itself from the controversy, with CEO Brendan Whitworth saying the company “never intended to be part of a discussion that divides the companies.” people”.

Marcel Marcondes, the global marketing director, also recently addressed the controversy, saying it was a “wake-up call” for marketers like him to be “very humble” in divisive times.

“It’s hard to see the controversial and divisive discussions that have been going on in the US in recent weeks involving many brands and companies, including and especially Bud Light,” he said. “It’s difficult precisely because what we do is about bringing people together.”

Related: Anheuser-Busch Exec Finally Admits Bud Light Made A Mistake Partnering With Dylan Mulvaney – ‘Wake-up Call’

John Rich stops serving Bud Light

Country music star John Rich recently revealed that he has stopped serving Bud Light at his Nashville bar Redneck Riviera.

“Customers are not going to ask for it,” Rich told Fox News. “I’m not going to store it. We only have limited area. I have a limited bar. It’s like… I have to put beer, whiskey and vodkas in here that people want to buy and want to support… And man, I can tell you right now, it’s a vicious attitude towards Bud Light.”

The departure of Anheuser-Busch gay bars will be very bad news for the company, as it shows that both parties have turned against them. In the end, they definitely learned the hard way that when you wake up, you get screwed too!

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