Google will give users more control over how their Google Pay activity is used to customize features in the app. The company confirmed this in an announcement on its official Indian blog. Google Pay has proven to be a very popular payment mode for UPI-based transactions in India and dominates the space at number two with more than 850 million transactions per month, according to the most recent data.
The new announcement from Ambarish Kenghe, vice president of product for Google Pay, states that the company is making these changes to ensure that users can manage their data and privacy with more controls.
The publication adds: “We know that security and privacy are paramount for payment products and services, and people want more control and transparency over how their transaction data is used. In accordance with this commitment, your financial and transaction information on Google Pay has always been governed by your consent. “
Additionally, the post makes it clear that personal information in the Google Pay app and transaction history is not shared with any other Google products for targeting ads.
Enabling the “Personalization within Google Pay” feature will provide a more personalized experience for users, according to the company. This means that users will get more relevant offers and rewards based on activity within Google Pay.
However, if the setting is disabled, Google Pay will continue to work without personalization. Users will need to update Google Pay on Android and iOS to access these controls. Google says new and existing users will see this screen as soon as they download the new version of Google Pay
So what will the new feature offer?
Users will also be able to manage how their individual transactions and activity within Google Pay are used for personalization by visiting account.google.com.
Here users can view and delete individual transactions and activity logs that they do not want used to personalize their Google Pay experience.