Harry Styles is launching her own beauty brand.
The “Watermelon Sugar” singer quietly launched the website and Instagram account for Pleasing, with fans able to sign up for marketing material and the ability to pre-order first via a link on their social media account, and products they should include nail polishes and eye gels.
The Instagram account features three black and white posts and a bio that states: “Find your pleasure.”
Beauty news Instagram account @ trendmood1 shared a taste of the products to be launched by Pleasing.
They wrote: “#REVEALED WoW! It’s official! Here is the NEW! Beauty line #Pleasing by #HarryStyles
“We knew there would be nail polish included and of course he wore it in style !!
“The first launch includes:
“• The Perfect Nail Polish Set ($ 65)
“• Perfect Pearl Nail Polish ($ 20)
“• Pearly Pearlescent Nail Polish ($ 20)
“• The Pearlescent Illuminating Serum ($ 35)
“• The Pleasing Pen ($ 30) – with refreshing steel rollers to freshen lips and eyes. One side is an eye gel with natural cranberry, okra and hyaluronic salt that awakens tired eyes and helps reduce skin marks. and the other side is a semi-opaque lip treatment with soothing and plumping marshmallow lips.
“It looks like there will also be nail stickers and merch, I confirm
“#ComingSoon on their website * will keep you updated (sic)”
The Beauty News Facebook page reported that Pleasing will be officially launched on November 29th.
In May it was revealed that the 27-year-old singer – often spotted wearing Pleasing-branded sweatshirts – had filed papers for his new venture.
“Styles, Harry Edward” has been listed as director of the company along with Harry’s former assistant Emma Spring, and the “nature of the business” has been described as “wholesaling of perfumes and cosmetics.”