HBO Max will launch its cheapest ad-supported tier in the United States in June as the streamer seeks 120-150 million subscribers by the end of 2025. Meanwhile, it also expects to finish this year with 67-70 million subscribers across the world. , an increase from 61 million total registered subscribers at the end of 2020. The news was announced ahead of the company’s Investor and Analyst Day, which will bring more information on HBO Max’s future plans.
In October 2019, HBO Max had predicted a total count of between 75 million and 90 million by that time, but things have obviously changed a lot in time since then. At the end of 2020, the number was 41.5 subscribers when paired with traditional HBO. About 17.2 million HBO Max subscriptions were activated by original HBO subscribers.
“We are being deliberate and strategic with how we allocate capital to invest in our 5G, fiber and HBO Max market focus areas, while remaining committed to maintaining the dividend at current levels and using the cash after dividends to reduce debt, “said the CEO. AT&T John Stankey in a statement. “Our number one priority in 2021 is growing our customer relationships. It’s about more than just growing our customer base. It’s about expanding the growth opportunity in our three market focus areas and also increasing our share. in every market “.
Stankey added: “We are focused on creating deeper relationships with our current customers to increase their daily commitment to our products and services, allowing us to collect more meaningful information, drive loyalty, and stay ahead of their rapidly changing preferences. Connectivity and content continue to grow, we are well positioned to deliver. “
While the pandemic has been bad for the movie theater business, it seems clear that HBO Max has benefited from having more people watching movies at home. Now, all major Warner Bros. movie releases for the foreseeable future will be available on HBO Max the same day they are released in theaters. Wonder Woman 1984 and other releases on the streamer have certainly attracted many new members interested in watching theatrical releases on television. Upcoming anticipated movies like Mortal Kombat other Space Jam: a new legacy it will only increase those numbers.
As it stands now, HBO Max’s biggest catch appears to be the price. The service costs $ 14.99 per month in the United States, making it one of the most expensive streamers available in a very crowded market. Other streaming services like Hulu and Peacock have offered cheaper options for subscribers, with lower rates per month for subscriber content with limited ad breaks. There are certainly plenty of people who would be willing to sign up for a cheaper version of HBO Max with ad-supported support, and that’s something the company is clearly betting on as well.
HBO Max’s ad-supported tier will launch in June, but the monthly fee for the cheapest option has yet to be revealed. This news comes to us from Term.
Topics: HBO Max, Streaming