The digital transformation of mobile phones from a simple means of communication to an integral part of our daily lives has been rapid and radical. Furthermore, it shows no signs of slowing down its growth. Therefore, mobile applications are becoming essential. And in this blog we are going to tell you how it benefits your business.
According to some studies, on average we spend between 5 and 6 hours a day on the phone. We carry out numerous activities, from leisure to work.
Additionally, approximately 80% of smartphone and tablet owners have made at least one purchase online. And amazingly, it contributes to $330 billion in sales revenue (globally) annually, and these numbers are set to grow.
Mobile devices are becoming one of the main communication channels to connect a (potential) customer with a brand. And having a mobile application that meets the preferential criteria of your customers is an opportunity that you should not miss.
In order to offer its customers a better shopping experience, the modern world is becoming particularly dependent on apps. And in this process, mobile app development companies are playing an increasingly important role.
Applications for smartphones and tablets have brought about important changes in many sectors of the market. For example, we reserve accommodation for our holidays, carry out bank transactions, buy products and articles online or reserve a table in a restaurant.
Until a few years ago, to carry out most of these activities, you had to physically visit the place. For example, we had to stand in a long line at the bank to transfer money and call a local to reserve a table or accommodation.
With a smartphone, on the other hand, all of this is just a few clicks away. With these practices, the examples just given become increasingly outdated.
The benefits of using an app for your business are now essential. Above all, they offer flexible solutions for any business, from large enterprises to SMEs.
Mobile applications: What are the advantages for companies?
As we said, one of the main advantages of a mobile application is to improve your customer’s shopping experience. In addition, it also helps you attract new customers.
This concept is valid for companies of all sizes. And it is applicable both for those who already have a consolidated online presence and for those who are approaching. Let’s dive in and learn in detail how mobile apps benefit your business.
1. Increase the customer loyalty of your customers
Mobile apps tend to be significantly more accessible and interactive than traditional websites.
This is because, by their very nature, apps for smartphones and tablets are instantly accessible. Wherever you are, it gives your brand the possibility to reach customers, immediately and remotely.
When we talk about customer loyalty, we refer to the loyalty that customers have towards your brand. The chances are they will continue to use the services you offer and buy the products you have created. And they will prefer your brand over your competitors.
Customer loyalty has always been important to brands. And with this digital transformation, more and more users and customers will continue (or begin) to reward all those brands that are capable of satisfying their requests and needs, offering personalized shopping experiences designed to increase the percentage of engagement.
For example, if your business is in the restaurant business, you could encourage your customers to use a mobile app. Convince them to make reservations or delivery orders through the app instead of making a phone call.
You can even track your daily and monthly sales based on a customer. And then reward them for more commitment and loyalty.
Obviously this is a pretty specific example, but this concept can be easily adapted. So no matter the size, from large enterprises to SMEs, everyone can have a mobile app to boost their business.
2. Increase the accessibility of your brand
Speaking of accessibility, we refer to the ease of receiving your services. However, it is important to ensure that the application works and that there are no interruptions in service. But we must also take into account aspects related to the ease of use by users as well as their security.
Especially in the e-commerce environment, making an online store available to customers must result in an agile, flexible and secure shopping experience.
Users who are going to use your app should be able to easily access all of its features. In addition, the need to have personalized products or services. On the other, make sure that your sensitive data, such as credit card details, is always safe.
In addition, accessible mobile applications allow you to offer your customers a permanent sample of what your business is.
The higher the engagement, the higher the chance for positive reviews. They also suggest its use to their acquaintances and colleagues.
3. Let users communicate directly with you
Another aspect that should not be underestimated when considering the creation and implementation of mobile applications is that of direct communication between you and your customers, usually related to help desk support, but not only.
Often, when a problem occurs with a product or service, all the user can do is contact customer service via email or phone, or rely on lengthy (and often fruitless) Google searches. to find the solution.
In both cases, it is not guaranteed that the aforementioned user will have a positive resolution to their problems or, at least, not in a timely manner.
With a well-structured mobile application, on the other hand, it is possible to offer your customers tools specifically designed to offer assistance directly within the application itself, with feedback systems, chats with operators in real time, etc.
You should know that especially thanks to the increasingly widespread use of mobile devices, the average attention span of people has decreased drastically in recent years and currently stands at around 8 seconds.
With such a narrow window of time, it becomes essential to be able not only to offer adequate answers and solutions to your customers, but also and above all to do it quickly before they lose interest in your product.
Faster communication directly within the app (without having to resort to external tools like other websites) is more effective communication and if you are able to meet the needs of your customers, your commitment will pay off over time.
4. Create a database of your prospects or clients
Every time your mobile apps are downloaded or someone makes a purchase through them, new data is collected and analyzed for future activities, primarily for marketing purposes.
Depending on the location of your business, you must ensure that your services comply with the directives of the data protection regulations.
Once you have obtained consent for the processing of user data, you can use the information collected by your mobile application for marketing purposes or to collect and analyze the feedback received, in order to be able to make changes and/or improvements. .
At the same time, speaking of databases, it is also important that the infrastructure that supports your app can interact effectively with the app itself, and that data in transit between the mobile app and the database is always secure and reliable. easy access.
It’s still an extremely competitive market, but if you’re interested in increasing your brand’s online presence and thus attracting new customers, creating a mobile app is definitely a winning option.
In short, numerous companies around the world are adopting this solution to keep up. Creating a mobile app is now becoming essential and it is important that the reality of your business is at the forefront to ensure your success.
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