With over 7500 different slot machine games, the choice is a luxury that most online casino sites have in abundance. Most online casino sites are packed with titles of different slot machine games that nobody cares about, with the most popular slot games taking all the shine. While this is excellent news for casino players since they would have access to thousands of games, it’s an impressive nightmare for game developers. Developing a game takes a lot of resources, from human resources to actual cost, and there’s someone’s dream of developing a game that players would enjoy hanging in the balance. Then you factor in the fact that there’s a huge competition among prominent game providers to develop games that people would play; it’s rather challenging for them.
The problem is usually not with the game but how the game developers go about marketing them. For example, a slot game could have appealing graphics with excellent gameplay, but gamers can’t even see it because of how it is being marketed. Then you have operators of casino sites choosing not to add your game tiles to their website mainly because you haven’t done your homework for marketing the slot game. So at this point, I am sure that you would have noticed how very vital marketing is when it comes to how successful a game is. So now the huge question that needs to be answered is, how can slot games developers market their games so that the games get to the targeted players and get a favourable listing in online casino sites casino guides like free-slots-no-download.com? Here’s how they can perform it:
- Start early
- Understand that there are different types of slot games audiences
- Get creative
- Partner with more established brands
Starting early does not only cover you trying to market slot games; it covers almost every area of everything. If you want to achieve a goal, start early! The problem with some slot game developers is that they wait until a game is fully developed before starting any significant marketing effort. While this is good since you have a product to market, the problem here is that you have a limited amount of time to put that game out. Since most games development is usually tasking, games tend to come out immediately when they are developed, giving little time for the games to be fully introduced to the gaming audience. The trick is to start pushing that slot game immediately; there’s an idea to work with. It could be something as “simple” as a screenshot. Over time, game developers could move to trailers and game demos as they progressed with the game development, thus giving the gaming audience something to be hyped about. Early start of promoting would also create an opportunity for slot game developers to build up a positive relationship with online casino sites before the slot games hit the market.
Understand that there are different types of slot games audiences
When it comes to choosing a strategy to market your slot games as a game developer, you need to understand why they would want to play your game. While this may seem complicated, dividing the slot game players into segments would make it easier for you to tailor your marketing efforts to their needs. For example, for some online casino players, it’s all about the excitement that comes with the slot game. WMS Gaming was able to exploit this with their marketing efforts for the Epic Monopoly 2 slot, which has led to the game’s massive success. On the other hand, some slot games offer gamers the opportunity just to relax as they try to win from free spins or real money. And some games actually cover both sides; the main thing here is understanding your gaming audience and what kind of marketing works with them.
The impact of being creative when marketing your slot games can not be overemphasised. You don’t need to have boring ads when trying to push for slot games to the gaming audience. Since most recent slot games developed use online games, marketing efforts should involve vivid images that get user attention. Another important factor is in the slot game development itself; games with a solid backstory have been seen to succeed in the market. Take Cleopatra, for example, as one of the most beautiful women in history, aside from being very popular. It also features an Egypt-theme setting which would give players something they can relate with from adventure movies. Using recognisable layouts for slot games would create a huge bonus, especially if that layout theme already has a cult following.
For game developers with a website, creating content on them is another great opportunity to push your slot games to millions worldwide. Also, creating dedicated social media handles can also work, especially if adequately utilised. More established gaming developers are holding press conferences where people can come in and have one on one interactions with developers. This trick has also helped significant slot games’ developing companies. Moreover, the providers can do the A/B game testing to test various colour themes and formats to get the most effective options among users.
Partner with more established brands
One thing that is common here is that there are thousands of games and the competition is enormous. For new slot game developers, partnering with more established companies may not be such a wrong decision. Companies like WMS, Microgaming, etc., always get some sort of preferential treatment with online casino sites, and they also have a large following in the gaming community. Online slot gamers would most likely want to try out a game that a famous brand made. By leveraging this opportunity, new game developers can make their slot games boom by offering some sort of incentive to these companies. Game developers can also partner with online casino sites; this way, their slot games can earn a good title ranking in their sites among the thousands of slot games available.
Slot games are released every time, but only the major ones are usually seen topping gaming charts. This creates a problem for game developers, especially when it comes to new releases to get the usual following. With over 7500 slot games available, game developers have to do something different so that their new releases would become blockbusters.
For this to happen, the role of marketing becomes very important. Game developers have to adopt creative marketing strategies that would ensure that their slot games go beyond just new releases that add up to the total number of actual slot games that players can engage with. The benefits of starting the promotion process in advance are key in achieving this. Also, the ability of game developers to be creative with their promotional campaigns is another essential point. Additionally, A/B testing would allow developers to interact with the needs of gamers. Lastly, game developers can choose to explore partnering with more established brands.