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How students use social media to find jobs

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College students are on social media virtually every day, but when it comes to looking for work, more than a third said they don’t use social media at all, according to one investigation from College Pulse.

And are we supposed to be digital natives ?!

“I don’t understand what the hype is around not doing social media. I think everyone should be on it,” says college senior and influencer Kahlil Greene. “It is the way of the future and, if you are not there, you will be left behind”.

Kahlil Greene, a Yale University student, known as “The Gen-Z Historian” on Instagram, TikTok and LinkedIn.

Source: Kahlil Greene

Greene released his first TikTok video during Martin Luther King Jr. Day, 2021, and the rest is history, literally. Studying the history of social change and social movements at Yale University, he turned to TikTok to educate people about black culture and little-known stories and racked up 1.3 million views pretty quickly. Now with over 500,000 followers across platforms (including Instagram and LinkedIn), Greene will be swapping her postgraduate plans to work in consulting for a job in public education.

“I think it’s the thing that people don’t realize, that social media is everywhere and it’s congruent with any lifestyle you want,” says Greene.

In today’s business world, the one-page bespoke resume and cover letter seem to go by the wayside. Social media offers a way to stand out beyond the traditional recruiting process, whether you are an aspiring influencer or not.

In 2021, ben 92% of companies use social media and professional networks to take on jobs, according to social recruiting firm CareerArc.

“Having a resume is great, true, but everyone has LinkedIn,” says Korin Harris, senior recruiter at Academia.edu. “Then, fill it out.”

More from University voices:
How do you find your first job after college?
How to negotiate the salary for your first job offer
College students used Instagram to sell face masks and other products during the pandemic

For most jobs, there is data and results to share that recruiters like Harris want to see.

According to LinkedIn, every minute three people are hired via the professional networking platform.

LinkedIn might be the go-to place for an online resume, but it’s not your only option. Between Instagram, Facebook, Twitter, TikTok, and YouTube, the ways social media can be used for networking, job searching, and career startups are endless.

Tony Bancroft, a nearly 35-year veteran in the animation industry, says he can’t overstate the importance of social media for personal branding. Bancroft boasts more than 114,000 followers on Instagram, having opened an account in 2015 to share her illustrations and remain relevant in the industry.

Bancroft, who is also the director of the animation and visual effects program at Azusa Pacific University, says he always tells students, “You really curate the content you post so it’s uniquely you.”

And his advice works.

From working on a Netflix short film to commissioned artwork, Bancroft has seen several of its students being contacted directly through social media for projects large and small. Creating a personal brand doesn’t have to be scary, difficult or time-consuming. You just have to be yourself. Consistent posts, few followers, and some direct messages can go a long way in opening doors.

The way third-year film student Trevor Dunnigan sees it, “The only thing you can do is help your case.”

Indeed, nearly half of employers they say they’re less likely to call a job candidate for an interview if they can’t be found online – and that’s just for office jobs.

An expert “gaffer” on movie sets around Chapman University, Dunnigan often does hiring as well. And “I’m not getting someone’s business card. I have someone’s Instagram,” he says.

With just a few taps on someone’s profile, from the main feed to the followers tab, Dunnigan can assess: what is the caliber of productions this person works on? How often do they work? Who do we both know?

Trevor Dunnigan, a student at Chapman University, aspiring cinematographer.

Source: Ian Lock

Instagram Stories can be especially useful for candidates if you don’t want to risk tarnishing your personal account or setting up a separate “professional” one. Post a 24-hour story to thank your colleagues at the end of a project or create a permanent story highlight to showcase finished projects. Located right below your bio and above your posts, highlights are in the perfect place for your most valuable content.

“There is a drone company actually here in Los Angeles that I ended up applying [to] based on their Instagram story, “Dunnigan says. Before hitting enter, he remembers thinking,” You know what, the worst thing that could happen is they don’t answer me. “

Dunnigan never got a response from the company, although he’s glad he applied. If he hadn’t followed the company on Instagram, he wouldn’t have found the opportunity at all and, you never know, maybe a job opportunity isn’t working now, but it could lead to something along the way.

Even for Greene, his current favorite platform is Instagram, “just because it has everything TikTok can do and more.”

Regardless of which social media platform you use, experts recommend the following influencers and pages from your industry. Stay informed. Introduce yourself to others. Ask questions. Social media can help recruiters discover you and can also help you discover them.

Makena Yee is a senior at the University of Washington, Seattle. Last year, she was one of only four TikTok “campus representatives” at the university.

“When TikTok first came out, people were saying, ‘Oh, TikTok is for the weirdos’ or whatever, but I love TikTok because I thought it was hilarious,” says Yee. “One day I came across this video that said, ‘Hey, if you want to work for TikTok, you should totally apply’ … So I decided to take that risk.”

Even now that Yee’s time as a TikTok rep is over, his risk continues to pay off.

In May, Yee released a 60-second video as part of the soft launch of the “TikTok Resumes” pilot program, which she said led to more than 15 job requests and about six interview requests. Some of the responses he received included: “Send this TikTok to my team”, “Hire it !!!!” and “A way to set an example for others”.

Makena Yee, a University of Washington student and former TikTok college representative

Source: Monica Yee

Within the first 48 hours of the pilot program’s official launch in July, TikTok says users had already submitted 800 videos using #TikTokResumes in their captions.

From its inception, as a short-lived video app with built-in authoring tools, TikTok has naturally created new ways for recruiters and potential recruits to discover talent and opportunities. The Resumes program has gone a step further to allow job seekers to apply directly for jobs at companies like Chipotle, Target or Shopify.

The submission period is now closed – and Yee is keeping more than busy with school, more jobs and two Instagram blogs of her own – though the senior says she would definitely use her video resume again if a company was looking. of creativity.

Anyone can use social media to their advantage by following a few simple tips:

1. Hug the tools. 500,000 followers ago, Kahlil Greene had no design experience. He now personally manages three popular accounts using the built-in features of design platforms and apps like Canva and Bazaart. Of course, it is not necessary to become a “Historical Gen-Z” in the way Greene did to achieve professional success through social media. There are multiple free tools available that make career building easier than ever.

2. Do your research. What can you do to support what your dream company is already doing? Search the company’s social media accounts, find out what values ​​you share, and make it all part of your presentation. Your job search will be more successful if you know which platforms are most popular in your industry and can intelligently talk about a company in DM, cover letters, or interview situations.

3. Making connections. Connecting with employers through social media demonstrates three important qualities: trust, grit, and open-mindedness. You may also be able to reach staff who would not otherwise be involved in your hiring. “I’ve personally texted many cinematographers and only asked for little things here and there,” says Trevor Dunnigan. “A guy in film school who is super interested in [what they do] he wants to hear about it and they will send you paragraphs. “

4th Show off your achievements. Your personal skills may be great, but to secure that interview or official offer, you’ll need to have the right job skills. Even if you’re still gaining experience, post on your social media pages what experience you have as you figure out how to get more of it. Don’t worry if you don’t have a portfolio like Tony Bancroft’s animation students; Using social media to showcase your work in any industry, in any form, can get you noticed.

5. Be yourself. “You are allowed to have a private life,” says Korin Harris. Stick to LinkedIn if you wish, like the recruiter does at her job, but use LinkedIn at least. Employers are not looking for a perfect human being but qualified candidates. Introduce yourself in the best way you can.

It’s never too late or too early to start building your brand on social media.

of CNBC “University voices″ It is a series written by CNBC interns from universities across the country on how to get your college education, manage your money and launch your career in these extraordinary times. Sydney Segal is a student at UC Berkeley and is currently an intern for CNBC’s social media team. The series is edited by permanent cindy.

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